Shasta Beverages and the LA Galaxy professional soccer team are launching an interactive summer campaign using SpyderLynk's SnapTags. Deployed to publicize Shasta as the official soft drink of the LA Galaxy, the marketing campaign using designer QR codes was created to entertain and engage Galaxy Futboleros fans.
Retail point of puchase signage as well as Shasta Beverage's 12 pack colas such as Orange, Grapefruit Zazz, Twist, and Tiki Punch will contain promotional advertising featuring players of the LA Galaxy team. The ads will contain SnapTags that can be scanned by fans to gain access to exclusive video content such as the Shasta Flavorstyle video.
Featuring the Galaxy Futboleros “Soccer Entertainers” who perform exciting soccer tricks and juggling in the video, their high energy performances combine balance, strength and speed to entertain fans. After watching the video, fans can “Like” Shasta on Facebook.
“Shasta is excited to use SnapTag technology on our packaging and materials to engage our consumers,” said Shasta Beverages Director of Brand Management Abbey Glaser. “Our Shasta Flavorstyle promotion powered by SnapTags gives fans an easy and immediate way to connect with us and bring to life the fun and flavor of the program.”
Fans can also upload their own soccer trick videos. The fan-uploaded videos can be ranked by LA Galaxy fans, and an LA Galaxy player will choose his favorite fan-uploaded video as the month's winner.
Monthly winners receive Shasta and LA Galaxy prizes. Winning videos will be shown online as well as at a Galaxy home game on the DiamondVision jumbo screen. From the monthly winners, the best will be chosen by the Galaxy Futboleros as the grand prize winner. The grand prize winner will get a six-month supply of Shasta and a $1000 cash prize.
“We’re delighted to provide our SnapTag technology to LA Galaxy and Shasta during their summer promotion,” said SpyderLynk Founder and CEO Nicole Skogg. “We’ve seen great participation rates for campaigns in which SnapTags were deployed during sporting events and for major beverage brands including at last year’s SuperBowl. This campaign provides a fun and easy way to get fans involved to build brand awareness and drive summer sales.”
SnapTags are designer QR codes using a company's logo instead of indecipherable black and white pixels. They are also sometimes called Snap It Tag, Snap and Tag or Snap the Tag.
Highly customizable, SnapTags allow companies to specify campaign parameters for the brand, and are a great way to give marketing campaigns a kick. They add an element of interactivity to promotions and augment the effectiveness of traditional media.
SnapTags can be added to product packaging, print, television commercials or any other type of advertising. While helping drive sales and build product affinity, these interactive QR codes can be used to track relationships with customers.
Customers can scan the SnapTag using a SnapTag Reader App, and can also snap and send a photo of the SnapTag to a provided short code. By doing that, they can get access to coupons, prizes, sweepstakes and special offers. They can also receive exclusive content such as ringtones, videos, and production information. SnapTags come in different varieties, such as branded SnapTags, social SnapTags, buy it now SnapTags, action SnapTags and mobile giving SnapTags.
“SpyderLynk offers an innovative mobile marketing technology solution with their SnapTags,” said Bill Pedigo, Senior Vice President of AEG Global Partnerships, division of AEG, owners of the LA Galaxy. “What is enormously beneficial is that the SnapTags are uniquely branded, scalable because they are accessible to anyone with a camera phone, and they are measurable offering deep analytics, and an opt-in messaging system allowing remarketing opportunities for brands.”
Take a look at this video and find out how you can enter your own video in the contest.
Denver, Colorado-based Spyderlynk, the creator of SnapTags, is a marketing platform and mobile activation company. Clientele include Coors Light, Ocean Spray, Coke Zero, Bud Light, Chivas Regal, Colorado Native Beer and Casa Noble Tequila. Spyderlink was named one of the Top 100 Brilliant Companies by Entrepreneur Magazine. Founded in 2006, they are one of just ten tech companies, and the only mobile company included in the list.
About Shasta Beverages, Inc.
Shasta Beverages, Inc. is a beverage industry pioneer with unique soft drink flavors such as California Dreamin', Fiesta Punch, Creme Soda and Root Beer. They are part of the National Beverage Corporation family, and have been a family-trusted staple in America since 1889.
About LA Galaxy
One of 19 teams in Major League Soccer (MLS), the LA Galaxy roster includes some of the biggest stars in the league. Now in their 17th season, they are the reigning MLS Cup champions and Supporters' Shield winners. The club was founded in June 1994 and played their first game in April 1996.