Mobile bar code leader NeoMedia is expanding its partnership with Neustar bar code technology in Mexico. With the increase of mobile marketing efforts in Mexico, NeoMedia will extend their 2D bar code services to give mobile marketers access to the bar code reading applications like NeoReader. 

Mobile barcode applications allow consumers to scan a product bar code to retrieve information for basic functions like price comparison, promotional redemptions and coupons. Mexico is quickly becoming a target destination for furthering the popularity of mobile barcoding marketing since it is an established market with expectations for even more significant growth in the next five years.

Click here for the full story…

For more information, visit www.neom.com.