(PRWEB) September 23, 2013
Intelling and CNRFID are publishing a new Smart Insights Report “NFC applications beyond payment to boost adoption,” which delivers an extensive analysis of the NFC applications market beyond payment. The wide availability of NFC handsets, along with the launch of many payment and non-payment services mean that the infrastructure is now ready for the development of new services and their mass adoption.
These markets include retail, loyalty and marketing, transport, automotive, healthcare, gaming, consumer services, industrial services, government identity, enterprise internal services, smart cities, etc. This Smart Insights Report “NFC applications beyond payment to boost adoption” explores in detail all of these segments, describes the specifics of each market, identifies use cases, major players in each market segment, and stakes that will spur the development of each market segment. This Smart Insights Report includes market forecasts for each market segment that demonstrate the weight of non-payment NFC applications in the global development of the NFC ecosystem.
For instance, NFC brings an essential added value in the retail and marketing segment as it allows combining interactive advertising through smart posters with a one-to-one consumer interaction while the end-user is actually shopping. NFC allows to bring targeted services to each consumer, taking into account his shopping preferences and constraints.
In the healthcare segment, NFC applications bring, at the same time, a better adaptation of the services to the specific needs of each patient and a global cost reduction. For instance, by implementing NFC-enabled diagnostic devices, patients can have diagnostics completed without leaving their home and collected thanks to NFC handsets, which allows to deliver better diagnostic results and reduces the expenses incurred by the healthcare system.
The Smart Insights Report “NFC applications beyond payment to boost adoption” demonstrates that NFC applications beyond payment will play a key role thanks to the ease of use and versatility of the technology, therefore advancing its adoption and the development of the infrastructure globally.
Thierry Spanjaard, CEO of Smart Insights said: “The NFC technology community has been focusing on payment applications for years. This new Smart Insights Report demonstrates the wealth of applications brought by NFC goes way beyond the payment use case. Now that NFC handsets are widely available we are witnessing a fast development of applications in all market segments, especially for retail, transportation and consumer electronics.”
Jean-Christophe Lecosse, CNRFID General Manager added: “The NFC developments beyond payment allow to demonstrate the applicative values brought by the technology. These applicative values including contextual information, identification, access control and smart objects management, among others, show the advantages NFC can bring in all aspects of our lives.”
The Smart Insights Report “NFC applications beyond payment to boost adoption” will be available by end of October 2013. Pre-orders can be placed from now on at http://www.smartinsights.net/Smart-Insights-Reports and carry a 30% discount.
Smart Insights Reports, along with Smart Insights Weekly and Smart Insights Market Trends, are published by Intelling, a consultancy headquartered in Marseille, France. Intelling is a consultancy with two expertise majors: marketing and strategy for secure transactions, smart cards, telecoms, payment, and convergence, as well as market intelligence, for all industry fields. Intelling is the publisher of Smart Insights Reports, that address secure transactions and smart card markets, providing an extensive qualitative and quantitative analysis.More details are available at: http://www.smartinsights.net and http://www.intelling.com 
CNRFID (Centre National de reference RFID - French National RFID Center) was created by the French Ministry of Economy, Finance and Employment to help in the development of RFID (Radio Frequency Identification) technology and to increase its usage in order to help both “RFID solutions suppliers” (creators, material manufacturers, integrators, legal advisers etc.) and “RFID users” (retailing, aeronautics and electronic business, SME, small businesses, associations etc.). It aims at encouraging networking, solutions deployment and partnerships between providers, users, research laboratories and institutions, and to support them in their different needs and interests.More details are available at: http://www.centrenational-rfid.com/index_gb.cfm