Lionel Racing Expands eCommerce Fulfillment Automation

Westborough, MA (PRWEB) December 11, 2013

Oz Development[1], the provider of OzLINK, a cloud-based solution that integrates and automates the order management process, today announced that Lionel Racing has increased its use of OzLINK solutions to support their eCommerce growth, drive greater efficiencies in their warehouse, and deliver exceptional customer service.

Lionel Racing was already an existing customer of OzLINK shipping. The solution provides efficiencies in both wholesale and consumer channels. In the last few months Lionel Racing has expanded their OzLINK solutions to include OzLINK Mobile[2] and OzLINK Channel[3]. OzLINK Mobile provides wireless bar code scanning extensions to NetSuite, streamlining functions such as picking, receiving, performing inventory counts, and processing work orders. OzLINK Channel provides integration of external eCommerce applications such as Magento and ChannelAdvisor to a customers’ ERP.

“With our growth we expanded our eCommerce channels and needed to keep pace with improving our fulfillment,” said Rick Gemereth, Vice President of IT for Lionel Racing. “OzLINK has been a great partner, delivering end-to-end extensions to NetSuite.”

The new capabilities provided by OzLINK include:

  •     Seamless order flow from ChannelAdvisor to NetSuite , and synchronized order status
  •     Multiple order scenarios to support a complex warehouse including single order, master picking, interim pick line, and cross dock orders
  •     Support for multiple channels including marketplaces such as eBay, consumer orders, and wholesale orders to large retailers

“The team at Lionel Racing have always been creative and aggressive about using technology to drive operational efficiencies and improve customer service,” said Brian Hodgson, Vice President of Sales and Marketing for Oz Development.

About Oz Development

Oz Development is the provider of OzLINK. OzLINK is a set of cloud-based solutions that integrate and automate the order management process. OzLINK streamlines functions from eCommerce through to the warehouse and shipping. OzLINK has created value for more than 10,000 customers in manufacturing, wholesale distribution, retail, and the health care industries. Oz Development is privately held with global headquarters located in Westborough, MA, USA.

For more information on Oz Development solutions and services, please visit[4].
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  1. ^Oz Development (
  2. ^OzLINK Mobile (
  3. ^OzLINK Channel (
  4. ^ (