Boulder, Co. — December 18, 2013 -- NeoMedia Technologies, Inc. (OTC BB: NEOM), the pioneer in global mobile barcode management solutions, has partnered with Wendy's® to become its exclusive provider for QR (Quick Response) code services as a part of Wendy’s-created promotional activities.
Wendy’s will be using NeoMedia’s NeoSphere™ product for its QR campaigns on a go forward basis. NeoSphere provides an easy to use enterprise grade barcode creation and management engine which enables brands to connect instantly to mobile content while delivering a high quality brand experience that is targeted and measureable.
“Wendy’s has recognized the value of QR campaigns in assisting to build its brand awareness, and NeoMedia’s NeoSphere product provides this connection to our customers,” said Wendy’s spokesman Denny Lynch.
“QR codes have rapidly become a key mobile media element as brands look to bridge physical and digital media to connect with their consumer. Working together with Wendy’s in the deployment of QR campaigns, will be instrumental in continuing to demonstrate how QR codes can help to drive brand affinity and extend promotions to Wendy’s customers,” said Laura Marriott, CEO, NeoMedia.
NeoMedia Technologies, Inc. is a pioneer in QR and mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem worldwide. Its solutions have transformed 40+ million mobile devices with cameras across 193 countries into barcode scanners, enabling a range of practical and engaging applications. With its suite of products, services and extensive IP portfolio, NeoMedia is able to offer customers an end-to-end mobile barcode solution. NeoMedia’s customers include international brands, agencies and handset manufacturers. The company also has a growing portfolio of patent licensees including Microsoft and Kraft Foods Group, Inc. Learn more at www.neom.com.
About The Wendy’s Company
The Wendy's Company is the world's third largest quick-service hamburger company. The Wendy's system includes more than 6,500 franchise and Company restaurants in the United States and 28 countries and U.S. territories worldwide. For more information, visit www.aboutwendys.com or w