TexTrace to Display Textile RFID Solution at Industry Conferences

FRICK, SWITZERLAND — March 04, 2014

TexTrace, a pioneer in advanced technology for the apparel industry, will demonstrate its unique radio frequency identification (RFID) brand tracking and protection solution at IP Protect Expo and Retail Business Technology Expo, on March 11-12, 2014 in London.

IP Protect Expo

TexTrace will join the anti-counterfeiting group ACG and many of the industry’s leading brands, technology companies and associations at the IP Protect Expo 2014 in London at the Business Design Centre. At this informative intellectual property rights conference and exhibition, TexTrace will display the latest technology for tracking and tracing items from manufacturing through customs, to the retailer, the point of sale and beyond.

Visitors to the IP Protect Expo are invited to join TexTrace for a seminar titled “Tracking Products Throughout the Supply Chain” on March 11 from 12:30 – 1:15 p.m. in Conference Room C. In this informative session, Sybille Korrodi, TexTrace head of Marketing and Business Development, will address how to protect and authenticate brands with RFID technology, and discuss use cases in which RFID is key to stock accuracy, loss prevention and a superior retail customer experience.

Also at IP Protect Expo, TexTrace will host a tabletop demonstration inside the exhibition hall on March 11 from 11:15 – 11:45 a.m. The hands-on demonstration, titled “Beyond brand protection - Woven brand labels with built-in RFID” will exhibit actual product tracking and brand authentication solutions in the fashion supply chain.

Contact TexTrace to schedule a meeting at the IP Protect Expo, and be sure to visit stand #12 to learn more about the TexTrace woven RFID brand label with RFID seamlessly built in. For more information, download an informative white paper on brand protection.

RBTE 2014

At the Retail Business Technology Expo 2014, also taking place March 11-12 in London, TexTrace will share stand #423 with Tyco Retail Solutions, a global provider of retail performance and security solutions used by many of the world’s top retailers in more than 70 countries worldwide.

The TexTrace presence at RBTE will include a replica retail display where state-of-the-art RFID technology for rapid inventory taking, stock replenishment, and anti-theft measures will be demonstrated. Beyond the RBTE conference, the partnership between TexTrace and Tyco includes an RFID technology showcase in the Tyco Retail Experience Center, a full-scale retail experiential facility in Dusseldorf, Germany.

Seamless RFID Solution

TexTrace delivers a brand tracking and authentication solution that discreetly incorporates RFID technology into an apparel manufacturer’s woven brand label. The TexTrace woven RFID label enables seamless and secure brand protection and authentication, while helping retailers track inventory in real time for quick and accurate replenishing of stock.

The TexTrace woven RFID brand label eliminates the need for swing tags and bulky electronic article surveillance (EAS) tags. This all-in-one solution offers the real-time tracking benefits of RFID technology without any compromises in usability, reliability, wearing comfort and brand image.

About TexTrace

TexTrace AG, located in Frick, Switzerland, is a leader in innovative processes and components for manufacturing reliable, high-quality textile RFID labels. TexTrace is a subsidiary of Jakob Müller Holding AG, inventor of the first machines for zipper and Velcro production, and a pioneer in technology for the ribbon and narrow fabric industry since 1887. Jakob Müller is the global market leader with a worldwide sales and service network. For more information, please visit: www.textrace.com.

For Media Inquiries:

Sybille Korrodi
Head of Marketing & Business Development
+41 62 865 51 30
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