Winston-Salem, NC (PRWEB) April 18, 2014
Inmar today announced that three of its promotion thought leaders will speak at the Association of Coupon Professionals (ACP) Industry Coupon Conference taking place April 22-24 in Orlando, Florida. Representing Inmar will be Travis Lewis, president, Inmar Promotion Network; Devora Rogers, senior director, Retail Marketing Insights; and Andrew Coleman, senior consultant, Promotions.
Lewis will participate in the “Digital Coupon Panel” discussion that begins at 8:45 a.m. on April 24. Digital coupons, which never manifest as paper, are rapidly growing in popularity with both consumers and marketers. In 2013, more than 66 million digital coupons were redeemed industry-wide according to Inmar estimates – a 141 percent increase over 2012. This group discussion will delve into “the good, the bad and the ugly” of this promotion vehicle as it makes its journey toward critical mass.
Rogers and Coleman will co-present “Coupon Trends” at 1:30 p.m. on April 23. This session will provide a summary of major coupon activity for 2013, including a look at the numbers for distribution, redemption, method use, etc. In addition, the program will feature an overview of results from Inmar’s 2014 Shopper Behavior Survey, looking at the “whys” behind the “whats” of coupon use and promotion response in 2013.
Themed “The Wonderful World of Coupons, Imagine: Innovation, Insight, Interaction,” the conference was developed under the leadership of the Association of Coupon Professionals in collaboration with the Food Marketing Institute, the Grocery Manufacturers of America, GS1 US, Coupon Information Center and the Promotion Marketing Association.
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Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.