MAINtag adds new Vice President of Sales for EMEA

ysh6qV4q88Gma8I-uakJSwv5wRcdbBp4RhOHhHAact4MAINtag, now celebrating the company’s 10-year anniversary as a global leader in innovative RFID aerospace solutions, welcomes David Read as the company’s new Vice President of Sales for EMEA.

In his new position, Read will reinforce MAINtag’s success with the company’s patented hybrid RFID Integrated label solution as well as the deployment of the ATA UHF high-memory FLYchip® for aircraft manufacturers and OEM partners.

David Read’s experience includes more than 20 years working with RFID suppliers. He is an established industry speaker on RFID applications focused on aerospace, automotive and supply chain sectors. He has developed global channel RFID solutions for asset management and logistics solutions, from strategy to execution, training to support.


Prior to MAINtag, Read served as director for business development/Europe for Xerafy where he assisted in the development of Xerafy’s European partner program. He also worked with Intellident, the UK provider of RFID-based solutions, as divisional manager/retail, logistics, industrial and mobile; and with Pan-European, handling commercial activities for direct sales in supply chain & logistics, retail, manufacturing, healthcare and automotive. Read’s other previous work includes positions with RFID provider Transtar (Formerly KTP), Logica and AT&T Istel. Along with management roles in automotive and aerospace for Lucas Aerospace, Read has a unique background in development of information systems, strategies and implementation of enterprise applications for industrial and commercial clients.

About MAINtag Group

MAINtag, EN9100 certified, was founded in 2004 and is renowned for its extensive Research and Development to stay one step ahead in innovation for the maintenance, repair and overhaul (MRO) industry. MAINtag’s FLYtag® solution was selected by Airbus in 2010 and is supported and deployed for providers of the A350 XWB in Europe and in North and South America. MAINtag continues to drive innovation within an emerging technology by standardizing software and liberating resources. MAINtag has established a leadership position in the aerospace parts marking industry with more than 60 tier-one suppliers that now rely on its FLYtag® solutions, software, tags, readers and service. For more information about MAINtag and its solutions, and to download the Solutions Guide, visit