Inmar Will Host Webinar on GS1 DataBar™ for Coupons on August 12

Winston-Salem, NC (PRWEB) August 01, 2014

Inmar, a company that operates intelligent commerce networks, today announced that it will host a webinar, in conjunction with GS1 US, on the GS1 DataBar for coupons -- and the current state of the industry’s transition -- at 2:00 p.m. Eastern Time on Tuesday, August 12. The program will be hosted by Amber Shew, Product Analyst and Certified Barcode Consultant from Inmar and Alan Garton, Vice President of Member Programs with GS1 US.

Those wishing to register for the webinar may do so by clicking here[1].

Amber and Alan will discuss the capabilities of the GS1 DataBar for coupons as well as critical elements to consider when moving toward implementation. Focus will be given to both the required and optional data elements with a primer provided on terminology. Along with a review of the transition timeline there will also be an opportunity for attendees to pose questions to the hosts on any matter relating to the GS1 DataBar and its deployment.

According to GS1 US, the GS1 DataBar (formerly Reduced Space Symbology or RSS) symbols can be used on small items and carry more information than the current EAN/UPC bar code. GS1 DataBar provides product identification for hard-to-mark items like fresh foods and can carry information such as supplier identification, lot numbers, and expiration dates. This new technology also creates the opportunity for solutions supporting product authentication and traceability, product quality and effectiveness, variable measure product identification, and couponing.

GS1 DataBar for coupons, which was introduced in 2008, enhances couponing capabilities by supporting more complex coupon offers, allowing multiple brand offers to be system validated, expands discount price options, and enables expiration dates to be encoded

About Inmar

Inmar is a technology company that operates intelligent commerce networks. Our platforms connect offline and online transactions in real time for leading retailers, manufacturers and trading partners across multiple industries who rely on Inmar to securely manage billions of dollars in transactions. Our Promotions, Supply Chain and Healthcare platforms enable commerce, generate meaningful data and offer growth-minded leaders actionable analytics and execution with real-time visibility. Founded in 1980, Inmar is headquartered in Winston-Salem, North Carolina with locations throughout the United States, Mexico and Canada.

For more information about Inmar’s products and services, please call 866.440.6917 or visit[2].

About GS1 US

GS1 US, a member of the global information standards organization GS1®, brings industry communities together to solve supply-chain problems through the adoption and implementation of GS1 Standards. Nearly 300,000 businesses in 25 industries rely on GS1 US for trading-partner collaboration and for maximizing the cost effectiveness, speed, visibility, security and sustainability of their business processes. They achieve these benefits through solutions based on GS1 global unique numbering and identification systems, barcodes, Electronic Product Code (EPC®)-enabled RFID, data synchronization and electronic information exchange. GS1 US also manages the United Nations Standard Products and Services Code® (UNSPSC®). For more information visit[3].


  1. ^clicking here (
  2. ^ (
  3. ^ (


Get The Bar Code News once a month, once a week or once a day. Subscribe here.

Follow us on Twitter:

Follow us on Facebook: