Datalogic Provides a Modern Shopping Experience with Joya X1Self-shopping Solution at Coop Estonia

Bologna, Italy (PRWEB) September 04, 2014

Datalogic[1] S.p.A., a global leader in the automatic data capture and industrial automation markets, is proud that the Joya™ X1 self-shopping device[2] was selected by Harju Consumer Society, a member of Coop Estonia, to enhance their customer’s shopping experience.    

Coop Estonia is the largest and oldest jointly operating retail group in Estonia. In operation since 1917, Coop Estonia has 353 stores all over Estonia and employs more than 4,400 workers. On June 11, 2014, the newest Harju supermarket, Miiduranna Konsum, implemented Datalogic's self-shopping solution using the Joya X1 device and Shopevolution™[3] 6.0 middleware.

The Harju supermarket aims at providing their customers a fun, fast shopping experience. Since its launch, management has noted increased customer interest for both the new store and the self-shopping system. Merli Sirp, Marketing Manager at Harju comments, “One of the reasons for the interest is that the Joya unit is very attractive and colorful. Once customers use it, they notice that it really is comfortable and fast.”

The Joya X1 device is innovative, colorful, and ergonomically designed, giving the store’s clientele a modern, engaging, and fast shopping experience. “We felt that the target shoppers at the new Harju location, which is a residential setting comprised of young families, was a great fit for the inaugural launch of self-shopping within our stores,” continues Sirp. “Customer adoption of the Datalogic system provides Harju with the best opportunity to distinguish itself from its competitors and deliver on the store’s promise to provide their customers with quick and easy purchases along with a real-time view of shopping costs, while avoiding long queues.”

The Joya X1 device reduces customer wait times at the checkout, and avoids the need to remove products from the cart. Customers also have the ability to keep their net costs under control and view the total purchase amount in real-time. The unit is easy to use, light, robust, and fast. The long battery life guarantees operation without interruption even during long shopping excursions.

Francesco Montanari, Vice President & General Manager of Mobile Computing at Datalogic ADC, explains, “Datalogic’s self-shopping solutions continue to be adopted by leading retailers worldwide because Shopevolution middleware and the Joya X1 device provide retailers the features they need to give their clients the best shopping experience.“

The Joya X1 device uses linear imaging technology for increased customer safety and reliability. This imaging technology provides the capability to scan coupons on smartphones and on Electronic Store Label (ESL) displays.

Drawing on years of experience in self-shopping applications, the new Joya X1 device delivers outstanding features, ergonomics, and enhancements. This new version, coupled with Shopevolution middleware, comes ready to receive multi-media content and promotions, perform queue-busting, and assist in inventory management.

Datalogic ADC, the world leader in automatic data capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Solutions for applications in several sectors include healthcare, hospitality/entertainment, manufacturing, retail, services and transportation and logistics.

Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies.

A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries.

Datalogic Group is a global leader in the automatic data capture and industrial automation markets. As a world-class producer of bar code readers, mobile computers, sensors, vision systems and laser markeing systems, Datalogic offers innovative solutions for a full range of applications in the retail, transportation & logistics, manufacturing and healthcare industries. With products used in over a third of the world’s supermarkets and points of sale, airports, shipping and postal services, Datalogic is in a unique position to deliver solutions that can make life easier and more efficient for people. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquaratered in Lippo di Calderara di Reno (Bologna). Datalogic Group as of today employs about 2,400 members of staff worldwide distributed in 30 countries. In 2013 Datalogic Group acheived revenues of 450,7 million Euro and invested over 35 million Euro in Research and Development with a portfolio of over 1,000 patents across the world.

For more news and information on Datalogic, please visit[4].

Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U. Datalogic ADC is a trademark of Datalogic S.p.A. The Joya logo is a registered trademark of Datalogic ADC S.r.l in the U.S.A. and the E.U. Shopevolution is a registered trademark of Datalogic ADC S.r.l. in the E.U. All other brand and product names are trademarks of their respective owners.

Pam McQueen


  1. ^Datalogic (
  2. ^Joya™ X1 self-shopping device (
  3. ^Shopevolution™ (
  4. ^ (
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