The Bar Code News (tm)

Mobile Coupon Solution Enables One Retailer to Double Conversions

Mobile app usage is on the rise. According to comScore study, 66% of time spent with online retail occurs on mobile devices. That’s an increase of 14% from the prior year. Another study by Burst Media and Rhythm NewMedia found that slightly more than three-quarters of respondents (77%) who reported receiving in-store push notifications for promotions read the alerts immediately...

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