Newly Announced Payment System From Google Will Be Supported Anywhere the Genius® Customer Engagement Platform® Is Found
BOSTON, MA--(Marketwired - May 28, 2015) - Think mobile payments are just a fad? Think again. Today, at Google I/O, the company announced that it will soon bring the ease of NFC-based payments to businesses and Android users via Android Pay, the simple and secure way to pay with an Android phone. Cayan, the Payment Possibilities Company™, is one of a select group of payments companies that are already integrated to support Android Pay with loyalty/offers over NFC.
Business owners using the Cayan™ Genius® Customer Engagement Platform® will be able to simply switch on the functionality to accept Android Pay. This integration will allow Cayan to provide their customer base and integrated point-of-sale developer community with immediate access to mobile payments through Android Pay. In addition to supporting payments, Genius will also support loyalty and offers from Android Pay, which enables both payment and loyalty/offers through NFC technology.
"The use of NFC payment technology is on a sharp upward trajectory. We project users in the US to reach 3.8m in 2015, doubling that of 2014, with transaction value more than tripling," according to Jordan McKee, senior analyst at 451 Research. "Continued growth in this burgeoning sector of payments can be expected, and solutions like Android Pay will play a marquee role in driving further adoption of NFC in years to come."
In other words, near-field communication as a technology is heading for mass penetration, and with it, mobile payments are spreading to the hands of consumers everywhere. For businesses looking to compete in today's complex landscape, accepting mobile payments will soon be far from optional.
"As always, the Genius Platform empowers businesses to accept emerging payment and offers solutions without needing to continually upgrade their hardware or software," said Henry Helgeson, CEO, Cayan. "With automatic remote updates, Genius is the best way to make sure your business is always on the cutting edge. And for developers, Cayan automatically evolves to support software updates as Google releases them, taking the headache out of staying current."
Cayan develops forward-thinking technologies that can be integrated into existing and new systems to deliver holistic customer experiences. The Genius platform is enabled with the ability to accept any payment type or offers solution, present and future. In addition to near-field communication (NFC), Genius supports manually entered and swiped credit and debit transactions, chip card payments (EMV), and QR/barcodes.
For more information on how to get up and running with these payment methods, including Android Pay when it launches later this summer, visit our mobile payments resource center or the Cayan Insights blog.
Cayan™, formerly Merchant Warehouse, is the leading provider of payment technologies that give businesses a competitive advantage. From simple and reliable payment processing, to fully integrated, multi-channel customer engagement platforms, Cayan is continuously developing new ways for businesses to unlock the power of payments. Headquartered in Boston, the company has offices in the United States and Belfast, Northern Ireland. Cayan is one of the world's fastest growing payment companies. For more information, visit www.cayan.com.
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