Digimarc Expands Digimarc(R) Barcode Sales Channel W/ SAM Group


BEAVERTON, OR--(Marketwired - Jun 2, 2015) - Digimarc Corporation[1] (NASDAQ: DMRC[2]) today announced that SAM Group, a leading Point of Sale (POS) services provider, has joined the Digimarc Channel Partner program, and will begin offering Digimarc® Barcode to its grocery and other retail customers in the U.S. SAM Group's sales and services include application development, system installation, system integration, staging, system support for hardware and software, and customized training. Digimarc's Channel Partner program is orchestrating key elements of infrastructure to maximize the benefits of Digimarc Barcode for the retail industry and facilitate rapid and efficient adoption of this technological breakthrough. Channel Partners also act as a force multiplier in market development and sales, augmenting Digimarc's direct and web sales capabilities.

"Our customers look to us to help them achieve smooth and efficient front-end store operations," said Jason Thomason, Vice President, SAM Group, Inc. "Digimarc Barcode fits that bill nicely. Without requiring any visible packaging redesign, IT reconfiguration, or more complex business processes, our retail customers can reduce checkout line wait time, enhance consumer engagement, and lay a foundation for numerous other business improvements, based on the Digimarc Barcode. We are pleased to facilitate the industry transition to this transformative technology."

Based on Digimarc's patented digital watermarking technology, the Digimarc Barcode imperceptibly encodes existing barcode data many times over the surface of packages and labels, dramatically improving ease, reliability, and speed of scanning by POS scanners, smartphones, tablets and other devices equipped with Digimarc Discover software. This approach makes the entire package scannable, not just the traditional UPC symbol. POS systems can thereby quickly identify the product regardless of how the cashier orients the item in relation to the reader, enabling much faster scanning. Digimarc Barcodes also enable retailers and brands to enhance convenience and engagement for mobile-enabled shoppers, using the free Digimarc Discover mobile application (iOS/Android), or any one of the increasing number of Digimarc-enabled mobile applications on their smartphones and tablets.

"We're excited to be working with SAM Group to bring Digimarc Barcode to retailers for their cashier-assisted and self-checkout lanes, and to enable mobile engagement with consumers at home, in the store and on the go," said Mark Belfiglio, VP of Sales, Digimarc. "SAM Group has an enviable track record delivering the market's preeminent solutions to retailers, and we're honored to become a part of their portfolio."

Learn more at http://www.digimarc.com/products/discover/barcode[3]

About Digimarc
Digimarc Corporation (NASDAQ: DMRC[4]), based in Beaverton, Oregon, is the inventor of the Digimarc® Barcode. The Digimarc Barcode enables industrial scanners, smartphones, tablets, and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to humans and do all that visible barcodes do, but even better, and can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management, and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. Digimarc develops and delivers solutions, licenses its intellectual property, and provides development services to business partners across a range of industries. For more information and the latest news, please visit www.digimarc.com[5] and follow us on Twitter @DigimarcCorp[6].

About SAM Group
SAM Group offers a wide range of point of sale services such as Application Development, System Installation, System Integration, Staging, System Support for both Hardware and Software, and Customized Training. We have been performing these services for Retail Customers in North America since 1998. The SAM Team has collectively 500+ years of experience dealing with Retail Technology. Headquartered in Greenville, South Carolina, SAM Group is a Toshiba Diamond Business Partner and works will all major systems vendors to bring solutions to our customers. Read more at: www.samgroup.com[7].


  1. ^ Digimarc Corporation (ctt.marketwire.com)
  2. ^ DMRC (www.marketwired.com)
  3. ^ http://www.digimarc.com/products/discover/barcode (ctt.marketwire.com)
  4. ^ DMRC (www.marketwired.com)
  5. ^ www.digimarc.com (ctt.marketwire.com)
  6. ^ Twitter @DigimarcCorp (ctt.marketwire.com)
  7. ^ www.samgroup.com (ctt.marketwire.com)

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