Mobile Couponing Evolution Explained in TrueShip's Newest Guide

SCOTTSDALE, AZ--(Marketwired - July 16, 2015) - TrueShip ([1]) aims to help retailers better understand the virality and conversion potential of mobile couponing in its newest guide, which delivers a robust array of statistics, charts and infographics.

Emerging studies are predicting that over 1bn people will use mobile coupons by the year 2019, telling of the marketing potential and tenacity. Currently, it's estimated that over 500mn users are redeeming these coupons, with year-over-year growth to top 100% in just four years.

Smartphone users prefer their devices over tablets for coupon redemption by about 90%, and QR codes are beating SMS for coupon delivery by a whopping 53%. With money-off mobile coupons being the most popular, in particular when shoppers are in the store browsing for deals, it's important for retailers

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