Fashion retailer Superdry has rolled out radio frequency identification technology across dozens of its stores throughout the United Kingdom and the United States, following an extensive pilot that showed passive UHF RFID technology improved sales by boosting inventory accuracy and reducing out-of-stocks. James Eastwood, the company's implementation manager, will present a case study on Superdry's RFID project at this year's RFID Journal LIVE! conference and exhibition.
"As a business, we've realized that fusion of the digital world and brick-and-mortar stores is going to be critical to success in the high-street market," Eastwood told RFID Journal's Claire Swedberg (see Superdry Rolls Out RFID Across Some U.K., All U.S. Stores).
The RFID solution, provided by Tyco Retail Solutions, consists of TrueVUE software to manage read data, as well as Zebra Technologies handheld RFID readers and Avery Dennison label printers. The long-term plan is to build RFID technology into all of its stores around the world.
Superdry, which launched in the United Kingdom in 2003, now has stores across the U.K. and Europe, as well as in the United States. Its garment brands include vintage Americana styles with Japanese-inspired graphics. The company is growing and has a culture of embracing new technologies to foster that growth, especially those that can help link digital and brick-and-mortar store sales. E-commerce sales have been on the rise for the company, with a 25.8 percent increase in sales driven by e-commerce in the past year.
To ensure inventory accuracy, enabling both digital and physical onsite sales, the company strives to have every size of each product on display at each store. However, manual inventory counts were typically conducted only once every six months. This led to inventory inaccuracies, so the firm deployed RFID to address the issue.
LIVE! 2019 will feature a retail track with additional case studies, and will also feature three other industry-specific tracks: Manufacturing, Health Care/Pharmaceuticals and Defense/Aerospace. In addition, the conference program will include four how-to conference tracks, as well as six in-depth workshops on Apr. 2, fast-track training presented by RFID4U, the RFID Journal Awards, RFID Professional Institute certification training and the co-located IEEE RFID 2019 event. In addition, the exhibition hall will offer access to more than 200 RFID solution providers from 26 countries.
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