The Bar Code News (tm)

Using RFID To Protect and Authenticate Apparel Brands

Today’s savvy consumer is more sensitive to product brands than ever before. This is particularly true in the world of fashion. In fact, nearly 30 percent of apparel buyers believe that fashion brands and their associated logos are of greater importance to consumers, according to the Fashion Brand Index. Consumers worldwide are looking for differentiated brands, and protecting those brands...

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