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A new mobile bar code partnership between NeoMedia and Renu Mobile will use bar codes in mobile marketing campaigns with Renu’s existing clients.
The partnership will feature the NeoReader, a free mobile application that turns smartphones into bar code scanners. Using mobile bar codes for marketing purposes has increased over the past year with the release of several bar code scanning applications for phones. Advertisers are able to reach their consumers with more innovative and creative campaigns that involve something that nearly everyone has – a cell phone. The partnership will also be good for the environment as Renu Mobile will be encouraging their clients to offer mobile bar code coupons rather than wasting paper on print coupons.
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For more information, visit www.neom.com.