Virtual Bar Codes for Target Mobile Gift Cards

The concept of scanning mobile bar codes has paved the way for Target’s newest virtual gift card initiative. Customers can purchase, redeem, and replenish their Target Mobile Gift Cards using the Internet capabilities of their phones. When a customer visits Target.com on their cell phone, they are asked for a PIN that is linked to their gift card. From there, gift card holders can redeem their gift card, check their balance, or have the sales associate add more funds. Target’s point-of-sale technology allows them to offer mobile gift cards and scan the bar codes directly from cell phones, making them one of the first major retailers to use this convenient gift card format.

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For more information, visit www.target.com.

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