QR Bar Codes Now Integrated in MindFire Software

As a Platinum Partner of the Digital Solution Cooperative, MindFire software can be utilized by independent HP Indigo operators and users to create and print personalized bar codes for marketing campaigns. The 2D bar codes while simplistic in design and appearance can contain customized information such as websites and product or brand information when scanned by a customer. The major benefit to advertisers when it comes to this new feature in the software package is the ability for clients to track the responses to their multi-channel campaigns through the use of the QR bar codes.

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For more information, visit www.mindfire.com.