In-Touch Direct Gets In With 2D Barcode Labels

2D barcode label technology has become popular across Europe and Asia and is rapidly spreading across the United States.

Not only can 2D bar code labels store more information than traditional linear barcodes, but they are readable by cell phones and digital cameras. Retailers including Sears, Nike and Coors are embracing this technology for cross promotions including product discounts and additional product information. “Scanning a 2D bar code label with a mobile device can quickly unlock these special offering and ultimately drive sales.”

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