Intermec Strengthens North American Distribution with BlueStar

Bluestar and IntermecBlueStar to help expand Intermec's new PartnerNet program

BlueStar, a global distributor of ADC, Mobility, Point-of-Sale, RFID, Digital Signage, and ID & Security technology solutions, has entered into a North American distribution agreement with Intermec, manufacturer of rugged mobile computing and data collection systems, bar code printers, labels media and RFID products. This announcement follows closely behind news of Bluestar acquiring Elma Pos & Data in Denmark. The Intermec product line at BlueStar is available to resellers in the US and Canada, as of October 1, 2010.

"The addition of BlueStar will help Intermec increase market share and accelerate growth for new resellers," said Scott Anderson, Intermec vice president of global channels. "Intermec's deep industry knowledge, strong sales support and compelling PartnerNet program features should be attractive to resellers looking to achieve greater results."

BlueStar will market the Intermec PartnerNet program through its North American FUSION program. Some select Intermec products will also be available through BlueStar's In-a-Box Solutions Series, which delivers hardware, software and critical accessories in one bundle, with technology solutions across all of the verticals that BlueStar serves.

"BlueStar is proud to deepen the level of partnership with Intermec," said Steve Cuntz, president of BlueStar. "By offering Intermec's seamlessly integrated solution portfolio, in partnership with BlueStar's FUSION end-user demand generation program, our channel will be enabled to make a substantial impact for our respective customers."

"Expanding Intermec into North America is a natural progression in delivering comprehensive solutions that will assist our reseller base in securing new incremental business," said Mark Fraker, vice president of marketing at BlueStar. "Intermec's product line up is feature and function rich for both printing and hand-held terminals, which will provide our resellers even more customizable solutions for mobility, ADC and RFID applications."

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