Barcodes Replace Stamps on New Hallmark Cards

barcode POSBarcodes may now be playing a role in all life's major occasions. Hallmark has just launched a line of cards that include the U.S. Postal Service's Intelligent Mail barcode, a barcode that replaces a stamp on a Hallmark Envelope. The barcode represents paid postage, allowing consumers to just sign, seal and send. This collaboration between Hallmark and the U.S. Postal Service is an innovative use of barcodes that provide convenience and improved productivity to busy consumers.

"In this busy world of ours, Hallmark and the Postal Service want to help make connecting with loved ones a little bit easier," said Rob Bensman, vice president of strategic alliances at Hallmark. "PostagePaid Greetings provide you with everything you need. All you have to do is add a personal message."

The Intelligent Mail barcode is on the front of the envelope. When the cards are processed at a Postal Service facility, the barcode automatically indicates to the Postal Service the postage is paid. The postage is treated like a Forever stamp, and its value will always be equal to the price of a standard First-Class stamp, regardless of when it's mailed.

"We know card-sending is an important tradition and receiving cards is as meaningful as it ever was," said Paul Vogel, president and chief marketing/sales officer, U.S. Postal Service. "We are pleased to work with Hallmark in a way that honors this tradition while providing consumers with added convenience afforded by advanced technology."

The Postage-Paid Greetings will be available in Hallmark Gold Crown stores, Wal-Mart, Walgreens, CVS and other Hallmark distribution locations. There are over 200 varieties of everyday greetings to choose from; Seasonal cards will be available starting this Easter season. Postage-Paid everyday cards can be purchased for $3.99, and seasonal cards will range in price from $2.69 to $3.99.

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