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Barcodes Deliver Love for Mom

mothersday barcode

Barcodes Replace Stamps

Not much has changed since Hallmark began printing Mother’s Day cards in the early 1920s. With the exception of say, voice-recorded messages, greetings cards themselves have remained a constant, untouched by decades of technological progress. This year, however, Hallmark has implemented barcode technology to make sending Mom love a little simpler.

Mother's Day is the third-largest card-sending holiday in the United States; 139 million cards are exchanged annually and this year some of those come with a barcode. New for Mother's Day 2011, Hallmark is offering Postage-Paid Greetings — a line of cards that come with a barcoded envelope that take the place of postage.   

"Mother's Day is an opportunity to pause and celebrate the perfectly, imperfect moments we share with mom 365 days a year — moments that make motherhood and life meaningful," said Molly Wigand, Hallmark writer. "By offering Postage-Paid Greetings and other innovative cards, Hallmark is making it easier for consumers to celebrate these meaningful moments."


Hallmark Postage-Paid Greetings feature the U.S. Postal Service's Intelligent Mail barcode on the front of the envelope. When the cards are processed at a Postal Service facility, the barcode automatically indicates to the Postal Service the postage is paid. The postage is treated like a Forever Stamp, and its value will always be equal to the price of a standard First-Class stamp, regardless of when it's mailed. There are more than 90 Postage-Paid Greetings specifically for Mother's Day and more than 200 "everyday" and seasonal Postage-Paid Greetings ranging from $2.69 to $3.99.


Of course, if you’d rather hand-deliver your message, there are still over 900 ‘old school’ Hallmark Mother’s Day cards to choose from.  The choice is yours, just be mindful: you can no longer excuse a tardy card with, “I couldn’t find a stamp.” 

 


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The Point of Sale News, an online magazine dedicated to the retail industry.

 

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