The United States Patent and Trademark Office is allowing JAGTAG its first patent. JAGTAG is currently a major player in the mobile barcode space (having served over 100 campaigns in 2010; including McDonald's, Guinness, Verizon, Pepsi and Unilever). Will this patent push them to the head of the line? The company expects this first patent to be granted in the next sixty days, nine other patents are pending approval.
JAGTAG's patent addresses intelligent ad serving to a mobile device via MMS. Essentially, their ability to target content to individuals based on conditions and data that includes but is not limited to, geographic location, weather, news, analyzing accumulated information and trends associated with a user profile, third party databases and other feed based ambient conditions.
This unique ability to intelligently target cell phones via MMS is a prime point of difference for JAGTAG’s QR code solution.
"It's clear that the future of mobile marketing is tied to sending customized messages to consumers. JAGTAG's unique technology, which allows both smartphone users and standard phone users to scan or snap and send a JAGTAG for multimedia information, is now married with the Company's patented ability to send individualized messages to consumers. Marketers using JAGTAG can now reach the broadest audience of any 2D barcode system with the precision of one to one marketing," said Ed Jordan, CEO, JAGTAG. "Intelligently targeted content is also much more likely to be shared and will provide marketer's QR strategies with an amplifier effect that will increase purchases and improve unaided brand recall."
As the QR code space expands, solution providers, like JAGTAG, are seeking ways to differentiate themselves from each other and from the generic code itself. It is safe to say we will be seeing many more patents being sought and granted in the space in the coming year.
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