Chivas Regal Uses SpyderLynk SnapTags to Engage Hip Urbanites in 1st Ever Mobile Loyalty Campaign

The “Chivas Brotherhood” mobile loyalty campaign uses 2D barcodes with class.

Chivas Regal, a brand of scotch whisky that has achieved global status, is considered to be the “epitome of style, substance and exclusivity.”  By teaming up with SpyderLynk,  Alcone Marketing Group and Urbandaddy.com they are demonstrating the ability to launch a new mobile loyalty campaign with style, substance and exclusivity as well.

The campaign will use Spyderlynk’s SnapTag™, a logo-centric 2D mobile barcode, to engage hip mobile consumers through the Chivas Brotherhood mobile loyalty program.  Currently, SnapTag  is the only logo-centric 2D mobile barcode in the marketplace today, which provides the campaign some of the style and exclusivity as mentioned above.  Qualified participants over the age of 21 can join the Chivas Brotherhood simply by scanning the SnapTag with their mobile phone.  

Now for the substance behind the mobile campaign.  New members in the Brotherhood will not only receive regular updates about  tastings and special events in their cities, but will also be treated to Urban Daddy’s free exclusive email magazine, a trusted source of unique and local lifestyle recommendations for hip urbanites.  To top it off, there is a chance for members to win a trip for four to Scotland.

“This is a great opportunity for all of us to demonstrate how easy it is to integrate our 2D mobile barcode solution into traditional marketing efforts. Our cutting edge technology allows Chivas to interact with hip young consumers who like to communicate on one of their most valued possessions that go everywhere they go – their mobile phone,” said Nicole Skogg, CEO of SpyderLynk. “Joining Chivas Brotherhood to get great offers is as simple as snapping a picture of the Chivas SnapTag with a mobile phone camera and either texting to a short code/mobile number or emailing it. We send a text to confirm that the mobile user wants to join. It’s that simple! We’ve successfully managed mobile campaigns for beverage brand powerhouses such as Coke Zero, Bud Light, Coors Light and now Chivas – we know what it takes to manage a successful mobile campaign that produces results!”

“We are excited to integrate SnapTags into Chivas marketing mix to advance their loyalty program membership,” said Todd Zullo, Account Supervisor at Alcone Marketing Group. “We looked at a number of mobile solutions and felt that the expertise and support provided by SpyderLynk, combined with their cutting edge technology, represented an ideal opportunity for Chivas’ first foray into mobile marketing.”

Once again, knowing the customer, providing meaningful rewards, and using a bit of style, are key elements in a successful 2D barcode campaign, and Chivas Regal has given us yet another great example.


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