Quick response codes gained popularity in 2011, making contests and sweepstakes even more accessible for those with smartphones. We expect the trend to continue in 2012.
The year 2011 has seen a number of high-profile publicity campaigns by companies using QR codes. Customers can scan these two-dimensional bar codes with the camera in their smartphones and connect to websites with special offers or competitions. Examples like Ralph Lauren’s marketing using QR codes for its “Polo” clothing range and Heinz connecting with customers via QR codes on its ketchup bottles were demonstrations of the attraction that these “next-generation barcodes” can have when combined with the fun of a contest or a sweepstake.
With the increased awareness of QR codes, companies are continuing to explore possibilities to use QR codes for contests and sweepstakes. Want something for free? We've collected several links for various QR code driven contests. Some of the contests from 2011 won’t last further than Christmas, but here are a few that will last into the first days of 2012:
Getting back in shape after the festive season?
Applied Nutriceuticals QR Code Monthly Contest may have an answer for you. Get further instructions at: http://forum.bodybuilding.com/showthread.php?t=136758561&page=1
Long Island Wine Tours monthly giveaways
You’ll have to wait and see what’s being given away. As Long Island Wine Tours says, “the mystery of not knowing is half the fun!” Here’s where to get in on the act: http://blog.longislandwinetours.com/2011/09/long-island-wine-tours-qr-code-contest/
A Samsung Galaxy Tablet, anyone? Con Agra has a bunch to give away
By scanning ConAgra “Scan It Score It” QR Codes on specially marked marketing materials in stores wherever ConAgra Products are sold. Find out more here: http://www.scanitscoreit.com/
Free Trip for Four to the 4th of July Fireworks 2012 in Washington D.C.
Rubber band manufacturer Alliance Rubber Company is offering this one, although you’ll have to wait till the New Year before entering. Scan the QR codes on the Alliance product packaging and find out more at: http://www.rubberband.com/new-a-events/press-releases/315.html
QR Pal from Android for “Points and Prizes”
Win monthly cash prizes for scanning and sharing QR codes with the QR Pal app. You can register here:
(All web pages were current at the time of writing.)