Sticky-Mobile, a powerful, easy-to-use tool for creating QR codes without any programming knowledge, announced that they are using Rich Interactives' proprietary r-Glue Technology to more effectively engage consumers. r-Glue Technology makes it simple to create QR codes by letting users bookmark web addresses so they can view websites at a later time.
QR codes, also known as Quick Response Codes, are a type of two-dimensional matrix bar code originally designed to track car inventories in Japan in the 90's. The QR code is a square pattern of black modules on a white background. QR codes have a larger storage capacity compared to UPC standard bar codes. Its contents can be decoded at a high speed using QR code scanners. The popularity of mobile devices such as smart phones and tablets has enabled consumers to easily scan QR codes. Now they are one of the hottest marketing tools, used in both traditional and non-traditional marketing channels. The QR codes contain digitized information, showing the user information such as text, contact information (such as phone numbers and email addresses), website URLs and more when scanned.
The global mobile advertising revenue is estimated at 3.3 billion dollars by 2011 according to Gartner Research. This shift in advertising has businesses finding new methods to engage consumers and promote their brand using new media. Even though QR codes are very popular, there is still a great need for tools that can create, implement and track QR codes with greater accuracy and ease.
Most marketers are not programmers, and creating QR codes can sometimes be challenging and frustrating. Marketers typically want to spend more time developing their marketing campaigns rather than trying to figure out how to code their campaign. Sticky-Mobile makes it easy to generate QR code via an intuitive and user-friendly interface that can be easily embedded onto a web page. Sticky-Mobile allows small, medium or large companies to explore new avenues to reach their audience without needing to hire a programmer.
"Previously it has been difficult for marketers to know where to put an HTML tag without the help of a web specialist,” Roger Carr, CEO of Rich Interactives, said, ”Sticky-Mobile, equipped with r-Glue technology, makes it easier for anyone who wants to add QR codes to their website, to interact with consumers on the go."
QR codes are widely used in many industries, including retail, restaurant and hospitality. They appear in advertisements in magazines, business cards, newspapers, brochures, posters, websites and more. They even appear on sides of buses, airports and many other advertisements. They are used for promotional purposes, discounts and for offering additional product information. They make it easy to obtain customer engagement and loyalty. When a user scans a QR code, information is transferred and automatically added to their mobile device, eliminating the need to write down or type information and input the web address on their computers. This allows companies to reach their audience anytime and anywhere.
Users can scan the QR code using bar code scanning apps on their mobile device. The website is opened in a mobile web browser. With r-Glue Technology, users can easily store and share digital content on their mobile device. r-Glue Technology also allows users to save websites to a mobile device for later viewing. The user can now visit bookmarked websites again and again, keeping them engaged with a company's brand. They can also share their favorite websites with friends and family using their favorite social media sites such as Facebook and Twitter. The stickiness that r-Glue Technology provides promotes brand awareness and can drive more traffic to websites. It optimizes websites and makes content more meaningful. It motivates customers to find out more about the businesses' products and encourages them to share content with their friends and families.
"The QR revolution means that consumers equipped with a smartphone can scan a QR code directly from a magazine, billboard or business card, “ Carr continues,” As more businesses look to leverage the power of mobile advertising, our goal is to provide effective tools such as r-Glue technology to drive higher levels of customer engagement and return on investment."
Sticky-Mobile, available at http://sticky-mobile.appspot.com, is a powerful marketing tool that helps make QR Codes stick. Sticky-Mobile allows marketers to generate QR codes without any programming knowledge. This helps marketers concentrate on getting the message out rather than messing with clumsy code.
About Rich Interactives
Rich Interactives (www.rich-interactives.com) is a company based in Naperville, IL dedicated to changing and revolutionizing the way people, technology and the world interact. They provide innovative QR code solutions and marketing tools. Their proprietary r-Glue Technology is free to webmasters and developers. They also have other r-branded marketing tools that can help spread marketing messages and complement marketing campaigns such as r-Brochure, r-Manual, r-Audio, r-Videos, r-Admin and r-Publisher.
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