You didn't think Santa was paying attention? Well, perhaps not, but the folks at ShopSavvy, the world’s largest mobile shopping platform, were.
ShopSaavy today announced its rankings of the most-scanned items during December, confirming the popularity of tablet computers as holiday gifts and shedding light on their relative popularity.
Six tablets appear among the 30 most-frequent product scans, with Amazon’s Kindle Fire HD getting slightly more interest from ShopSavvy users than the Apple iPad mini. Other Kindle and iPad models round out the list, along with Samsung’s Galaxy Tab 2.
“The tablet computer was undoubtedly the most talked-about gift item of the recent holiday shopping season, and our data confirm plenty of consumers were using their smartphones to make their tablet choices and find the best deals,” said ShopSavvy Co-Founder and Chief Technology Officer Rylan Barnes.
Televisions and video gaming components dominated the most-scanned consumer electronics items. “Call of Duty: Black Ops II” was the most-scanned video game, and “The Dark Knight Rises” was the leading DVD. Just one book appeared among the top scans: “Snakehead,” the seventh novel in the Alex Rider series. Only one traditional toy was on the list; it was Hasbro’s classic Easy Bake Oven. In housewares, Keurig home brewing systems ruled.
Here is how the most frequently scanned items ranked in several of the most popular product categories:
Tablet Computers -- 1. Amazon Kindle Fire HD 2. Apple iPad mini, 16GB WiFi, black 3. Apple iPad 2 4. Samsung Galaxy Tab 2 5. Amazon Kindle Fire HD, 7-inch, 16GB 6. Amazon Kindle Fire 8GB
Consumer Electronics -- 1. Samsung 55” Class LED 8000 Series Smart TV 2. Xbox 360 Halo 4 3. Razer DeathAdder gaming mouse 4. Samsung 32-inch 720p LED high-definition television 5. Razer Nostromo gaming keypad
Housewares -- 1. Keurig B60 Special Edition home brewing system 2. Keurig B40 brewer 3. Keurig B70 brewer
DVDs -- 1. “The Dark Knight Rises” 2. “Ted” 3. The Dark Knight Trilogy
Games -- 1. Call of Duty: Black Ops II 2. Just Dance 4
“This list of the products ShopSavvy users scanned most often in the weeks surrounding the Christmas holiday is interesting reading,” Barnes said, “but it’s even more useful as an indicator of where shopping is headed. Mobile devices and applications like ShopSavvy give shoppers immense power to gather product information, and retailers are seeing the value of being able to provide their own information at the most pivotal time, when a consumer has a product in their hands.”
ShopSavvy is the leading mobile shopping community, with more than 40 million downloads and millions of monthly active users. ShopSavvy empowers smartphone users to quickly and seamlessly locate, research and buy products at the point of sale. When users scan a barcode or input a product name, they discover where the item is sold locally and online, where it’s in stock and at what price. ShopSavvy aggregates product data, deals, ratings and reviews from retailers, partners and its own users to provide the most comprehensive source of information and advice for mobile shoppers anywhere. For advertisers, ShopSavvy delivers hyper-relevant deals, promotions, warranty offers and other UPC/GPS-targeted content to consumers. For more information, visit http://shopsavvy.com.
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