13 AutoID Predictions for 2013 by VDC Research

      Never at rest - the folks at VDC Research have published a list of 13 predictions for the bar code, RFID and other markets for 2013.  Here are the first four, with a link to the rest on their website.  We found it well worth the time to read!


  1. Barcode: More market aggregation ahead – Expect continued consolidation of the barcode
    hardware landscape, particularly to achieve growth across following dimensions:
    • Regional – Vendors seeking to grow their presence in emerging country markets,
      particularly targeting barcode printer and scanner vendors based out of
    • Vertical – Vendors looking to increase their proliferation into high-growth industry
      verticals – particularly healthcare.
  2. Barcode: Vendors will learn to “accessorize” – More barcode hardware players will actively
    look to enter the “accessories” market – developing sleds and/or sleeves to support consumer-grade device usage in enterprise environments. This is particularly relevant to vendors addressing customer-facing applications with their devices in retail, healthcare, hospitality and commercial services. 
  3. Barcode: Future with mobility, not without in software market – An increasing number
    of barcode software solution providers will extend label printing support to portable devices (both purpose-built and consumer-grade) – facilitating mobile applications such as field sales, field service and direct store delivery (DSD). Today, mobile barcode label generation software penetration is in a very nascent stage, but we expect that to quickly change. Mobility IS the way forward across verticals and industries and the entire barcode value chain must and will respond accordingly.
  4. Barcode: Embrace the tech-savvy consumer – Scanning with and displaying barcodes on mobile device screens will continue to grow significantly among consumers. Barcode vendors and their enterprise and retail customers must continuously adapt to this explosive trend. We predict more QSRs (quick service restaurants), convenience stores, restaurants, theme parks/ entertainment venues and other consumer-facing enterprises will invest in and deploy barcode imagers and consumer-grade mobile devices to interact with consumers (e.g., coupon redemption, payment, loyalty/rewards programs).

    Click here for the full article on the VDC website


About VDC Research Group

VDC Research Group (VDC) provides market research and advisory services to the world's top technology executives. Our clients rely on us to provide actionable insights to support their most important strategic decisions. The firm is organized around four practices, each with its own focused area of coverage including: automatic identification and data collection, embedded hardware, embedded software and enterprise mobility.