What do QR Codes have in common with John Coltrane, Thelonious Monk, Miles Davis, John Lee Hooker and Billie Holiday? Both can be found together on ASTRELLA Musical T's ®. Astrella, daughter of Rock and Roll Hall of Fame inductee Donovan, will release her full line of musical T-shirts this Spring. An early launch and photo shoot featuring a limited number of artists will take place on Thursday February 27, 2014 at the Grammy Museum in Los Angeles.
These aren't your Father's T-shirts. ASTRELLA Musical T's is a revolutionary new clothing line that combines art, music, fashion and technology to produce an entirely unique clothing experience. Astrella's designs feature re-imagined artwork based on iconic album covers from Miles Davis's Blue Moods, Thelonious Monk's The Unique Thelonious Monk, John Lee Hooker's Country Blues, Billie Holiday's All or Nothing at All and John Coltrane's Lush Life.
Every shirt is tagged with a designer QR Code which consumers scan in order to receive a one-time download of the full album associated with each shirt. Philip Warbasse, and his agency PRINT2D, created the mobile architecture behind the music delivery system that provides secure, one-time distribution of each artist's music.
"PRINT2D fully understands the space and have helped to create the ideal platform for our needs. I look forward to a long relationship as we continue to grow our business and push the limits when it comes to technology and style.
-Jason Rothberg / ASTRELLA INC.
PRINT2D's one-time download technology works with assigned PIN numbers that provide access to secure content via a url that is set to expire once clicked and self-expire after a certain period of time if not clicked. Jason Rotherberg / CEO ASTRELLA INC. explains, "Working with Philip and the PRINT2D team has been a pleasure. They fully understand the space and have helped to create the ideal platform for our needs. I look forward to a long relationship as we continue to grow our business and push the limits when it comes to technology and style."
Look for an impressive list of other globally respected artists and their recordings to join the ASTRELLA line this Spring, including Cyndi Lauper - She's So Unusual, Elton John - The Diving Board and The Who - Odds and Sods.
Based in Santa Monica, California, PRINT2D is a company built on the idea that 2D barcodes are only as relevant as the experiences to which they point. The mobile designers and developers at PRINT2D go beyond the code - providing everything you need to successfully engage mobile consumers, interact with them and measure the results.
About Astrella, Inc.
Astrella Inc. is a luxury T-shirt Brand focused on quality, high-end everyday wear with an eye on style and comfort, while leaving a green footprint. As the creators of the MUSICAL T's, it is a first of its kind to marry art, fashion, music and technology, which can be found exclusively at high-end retailers and boutiques, as well as online at the Astrella website www.astrellainc.com.
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