SCANLIFE MOBILE APP JOINS SESSIONM'S MOBILE LOYALTY NETWORK
Scanbuy Introduces New Program that Rewards ScanLife App Users for Engaging with Products, Earning ‘Mobile Points’ Redeemable for Gift Cards
NEW YORK CITY – April 9, 2014 – Scanbuy, the world’s leading mobile engagement solutions provider, today announced that it has partnered with SessionM, the leading mobile loyalty platform, to reward users of the popular ScanLife app for Android and iOS simply for scanning QR Codes and UPC codes on products and media in the physical world.
ScanLife mobile app users can earn mPOINTS (or “mobile points”) by completing in-app activities that ScanLife wants to reward, like interacting with barcodes and QR Codes they discover in their everyday surroundings such as stores and restaurants, products, print advertising and more. Users can then redeem their points for rewards such as gift cards from iTunes, Amazon, Starbucks and other online retailers, charitable donations or fun merchandise.
“Loyalty is a natural extension of how consumers are using the ScanLife app to engage with the brands they love in their everyday life,” said Mike Wehrs, president and CEO of Scanbuy. “With 25 percent of ScanLife iOS users already engaging, there have already been millions of mPOINTS collected since its initial introduction.”
ScanLife joins a lengthy roster of other mobile apps in SessionM’s network including The Weather Channel, Moviefone and MTV News. ScanLife is also able to take advantage of SessionM’s location check-in feature, mPLACES, which enables the app to reward users for checking in to specific store locations where they can scan products using the app.
“SessionM and the ScanLife app are a perfect fit as consumers increasingly look to engage with brands via their mobile devices, wherever they are, in ways that are personally relevant and meaningful to them,” said Lars Albright, CEO and co-founder, SessionM. “We look forward to working with ScanLife to help build these connections.”
ScanLife is the most popular mobile engagement app in the world with millions of users discovering new information from their real-world environment every day. It is available for free on all major platforms, including Android and iOS. For more information about the ScanLife mobile app, visit www.scanlife.com.
Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud-based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS.
ScanLife processes millions of mobile barcode scans as well as Microsoft Tag, mobile URL requests and NFC engagements from over 150 different countries. It is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, owning 19 patents globally and licensing more than 40 patents to cover our entire solution. The company’s investors include Motorola Solutions Ventures, Google Inc., and Masthead Venture Partners. For more information, visit us at www.scanlife.com.
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