Leader in Mobile Engagement Solutions Launches Service for ‘Hyper-Targeting’ of Consumers According to Their Mobile Scanning History and Shopping Interests
NEW YORK CITY – September 23, 2014 – Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today announced the launch of ScanLife mTargeting, an integrated and behavior-driven channel for brands and advertisers to directly reach consumers based on their mobile shopping interests and preferences.
Through the mTargeting platform, brands and advertisers can re-target and re-engage with ScanLife users who have directly expressed interest in their own brand or related product category. In addition to being able to deliver customized messages through coupons, offers, new product launches and app downloads, mTargeting also offers brands unprecedented views into the behavior of mobile consumers to help them evaluate how effectively campaigns are generating engagement and loyalty.
ScanLife is a popular mobile engagement app with users discovering new information from their real-world environment every day through QR Code, product barcode scans and other mobile triggers. The app recently received a major upgrade, giving consumers the opportunity to receive personalized deals, promotions, as well as rewards based on their scanning activity and the app’s recommendation engine.
“mTargeting gives marketers access to millions of consumers that have already expressed a high level of interest in related products and services,” said David Javitch, vice president of product at Scanbuy. “This level of personalization is seeing three to 10 times the average click-through rates that one would expect from typical mobile advertising inventory, so we’re really looking forward to rolling this out to our premium partners.”
ScanLife users can set up their own categories of interest, and adjust the frequency of messages received, leading to more relevant and timely communication between brands and consumers. The app is available for free on Android and iOS. Click here for a video demonstration of the ScanLife Mobile app.
Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud-based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by tens of millions of people around the world to discover new information and is available for all major platforms including Android and iOS.
ScanLife processes tens of millions of mobile barcode scans as well as Microsoft Tag, mobile URL requests and NFC engagements from over 150 different countries. It is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, owning 19 patents globally and licensing more than 40 patents to cover our entire solution. The company’s investors include Motorola Solutions Ventures, Google Inc., and Masthead Venture Partners. For more information, visit us at www.scanlife.com.