The 13th annual RFID Journal LIVE! Conference and Exhibition, the world's largest event focused on radio frequency identification and related technologies,was held last week (April 15-17) at the San Diego Convention Center. It was an event that featured:
- eight conference tracks for industry-specific and expertise-specific audiences,
- seven preconference seminars and workshops,
- four post-conference seminars,
- the RFID Journal Awards,
- the Coolest Demo Contest,
- the RFID Startup Challenge,
- fast-track training provided by RFID4U,
- RFID Professional Institute certification,
- and two co-located events (the Internet of Things Conference and IEEE RFID 2015).
Thousands of attendees filled the venue this year. There was a significant international presence as the event featured three international pavilions (Korea, France and Brazil) and the AIM Pavilion, with member companies from the Association for Automatic Identification and Mobility.
Featured speakers included NFL Hall of Famer and NFL Network Analyst Marshall Faulk, who joined representatives from Zebra Technologies to explain how the league uses "next generation statistics" enabled by Zebra's Sports Solution player-tracking system to identify a player's location during a game to within inches.
Deputy Commander VADM William A. Brown discussed how RFID-based automatic identification technology fits into the U.S. military's TRANSCOM department's layered approach to logistics, and how robust data systems are essential to giving military personnel a complete picture of shipments in transit.
Bruce Hellen of Interstate Batteries showed how his company partnered with an RFID solution provider to develop a remote, autonomous RFID monitoring system to maintain a nearly real-time inventory system at the dealer level.
Carlo Nizam of Airbus, a frequent speaker at LIVE!, explained how Airbus moved beyond internal applications and began working with supply chain partners, airline customers, and maintenance repair and overhaul (MRO) providers to enable visibility of airplane parts across the value chain, and explained the ways in which RFID technology is providing the capacity to track and optimize how parts are made, installed, maintained and replaced.
Dr. Bill Hardgrave, the dean of Auburn University's Harbert College of Business, hosted a panel that discussed RFID's adoption to track apparel, jewelry and other consumer items in stores and across the retail supply chain.
Over 200 companies displayed their solutions in the exhibition hall. Leading brands selling active RFID, passive low-frequency, high-frequency and ultrahigh-frequency RFID, as well as real-time location system technologies were all on hand. Interestingly, this year's event produced a record number of Chinese exhibitors. More than two dozen Chinese vendors exhibited their products on the trade show floor.
To read more from RFID Journal or to register for next year's event, visit the RFID Journal website.
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