Checkpoint Chosen by Norway Retailer as Premier Supplier for RFID Tag

Tracking Apparel from Source to Store and Omni-channel for Merchandise Availability


THOROFARE, N.J. – Nov. 17, 2015 – Checkpoint Systems, Inc. (NYSE:CKP), a leading global supplier of merchandise availability solutions for the retail industry, today announced that fashion retailer Moods of Norway has selected it as the premier supplier for its global RFID source tagging program rollout.

As a result, the fashion retailer, which has stores in Norway, the Unites States and Sweden, will be able to further speed up the tagging process and continue to track apparel from source to store and omni-channel, ensuring merchandise availability so that shoppers can always find what they need.

Moods of Norway implemented RFID in 2014 in its stores in Norway and Sweden. Beyond in-store use, Moods of Norway also uses RFID for omni-channel online orders. For example, more than 90 percent of its SS15 (spring/summer 2015) collection was tagged with RFID, and about 20 percent of the online orders are fulfilled from the stores.

Moods of Norway is using Checkpoint’s Zephyr 2 RFID labels for all SKUs. It is one of the first generation of new global tagging solutions approved in multiple apparel and hardline categories for the U.S. and Europe. This allows Moods of Norway to use the same tag globally across many categories, streamlining its source tagging operations.

The fashion retailer is also using Checkpoint’s Check-Net online ordering service to tag its entire fashion collection at source for 70+ manufacturers based in China, Turkey, Holland, India, etc. Source tagging shifts the security tag application process from a manual labor-intensive process at the store to a centralized process at the point of manufacture, allowing store associates to focus on servicing their shoppers rather than applying tags.

Check-Net facilitates the complete end-to-end process, from order entry to production. With its enhanced graphic interface, users can easily navigate through the web page to select the required items, enter necessary variable information, and complete the shopping cart with peace of mind. 

Many of Check-Net production facilities have a unique system that is eight times faster than industry-standard thermal transfer printers and offers higher accuracy (99.9 percent) and quality. This makes Checkpoint’s source tagging program ideal for apparel retailers with global operations that require a large number of labels for their stores around the world. Moreover, Check-Net enables Moods of Norway to check order status in real time to see when labels have been printed, picked up by the courier and shipped to vendors. 

The project was initially coordinated together with Newtrims International AB.

According to Hans Petter Hüber, Supply Chain Manager for Moods of Norway, “A high-quality, high-speed source tagging process is important to us since we believe RFID is a nearly perfect system to keep control of the stock for in store and online orders. Checkpoint’s source tagging program is thus crucial for us, since it eliminates delays and ensures quality. With Checkpoint, our stores see RFID as a crucial tool, rather than extra work.”

“We have a constant focus on processes, quality and innovation to ensure the speed of fashion, so that the right merchandise is there for shoppers when they want it,” said James Wrigley, President and Chief Operating Officer, Apparel Labeling Solutions, Checkpoint. “We are excited to partner with Moods of Norway so it can deliver shelf-ready merchandise for in-store and online purchases as quickly and accurately as possible.”

About Mood of Norway (

In the creative cellars of the picturesque town of Stryn, Norway (population 6750), the two local designers Simen Staalnacke and Peder Børresen, after years of global travels, international studies and nights of sizzling cocktails, gave birth to a concept soon to be known, worn, and adored; the Norwegian fashion lifestyle brand “Moods of Norway”. Soon the duo met up with the third musketeer, Stefan Dahlkvist and drew their lines for the coming collections. Since this magical year of 2003, they have built a strong brand and healthy retail business. As of this golden minute, Moods of Norway is presented in some of the most polished and happy stores around the world, and in 18 fully owned stores in Norway, Sweden and the US. In 2014 the turnover reached NOK 304,3 million. Our main goal is to make happy clothes for happy people around the world by blending our Norwegian heritage with international lifestyle in a contrast-filled and fun universe.

Welcome to Our Universe!

About Checkpoint Systems, Inc. (

Checkpoint Systems is a global leader in merchandise availability solutions for the retail industry, encompassing loss prevention and merchandise visibility. Checkpoint provides end-to-end solutions enabling retailers to achieve accurate real-time inventory, accelerate the replenishment cycle, prevent out-of-stocks and reduce theft, thus improving merchandise availability and the shopper’s experience. Checkpoint's solutions are built upon 45 years of radio frequency technology expertise, innovative high-theft and loss-prevention solutions, market-leading RFID hardware, software, and comprehensive labeling capabilities to brand, secure and track merchandise from source to shelf. Checkpoint's customers benefit from increased sales and profits by implementing merchandise availability solutions to ensure the right merchandise is available at the right place and time when consumers are ready to buy. Listed on the NYSE (NYSE: CKP), Checkpoint operates in every major geographic market and employs more than 4700 people worldwide.

More news: