Twenty-five-year technology marketing veteran bolsters the company’s digital and partner channels
BEAVERTON, Ore. – July 19, 2016 – Digimarc Corp. (NASDAQ: DMRC), the inventor of the Digimarc Discover® platform featuring the imperceptible Digimarc Barcode for automatically identifying and interacting with virtually any media, today announced that Heidi Dethloff has been appointed vice president of marketing.
A 25-year technology marketing veteran, Dethloff joins Digimarc after a career featuring roles at IBM, Sequent Computers and Edelman. Her extensive background in technology marketing with a long-time focus on partnerships, customer advocacy and market development is highly valuable as Digimarc technologies are increasingly adopted globally. Specifically, Dethloff brings extensive expertise in market management, marketing communications, digital and influencer marketing, partner marketing, sales enablement, and public relations. At IBM, Dethloff was the vice president for global midmarket marketing where she led customer and partner marketing focused on companies with less than 1,000 employees. In addition to her corporate background, Dethloff worked at several marketing and digital agencies.
As vice president of marketing for Digimarc, Dethloff will lead digital and partner marketing, content development, public relations, and inbound and outbound marketing. Her role is pivotal in developing integrated strategies that showcase Digimarc’s value, highlighting the significance of digital identities in all forms of media for consumers and brands alike.
“Heidi is a strong leader who generates results and shares a passion for modern marketing and communications approaches,” said Larry Logan, chief marketing officer at Digimarc. “With proven success leading global and cross-functional marketing teams in driving growth and innovation, she willenergize our teams to lead a marketing transformation that reaches informed and digitally-savvy customers.”
“I’m excited to join Digimarc as I believe the company has transformative technology and a dedication to enhance the overall customer experience,” said Dethloff. “I look forward to working with the team and with our clients and partners to help them drive demand and create customer advocacy.”
The arrival of Dethloff is the latest in a series of strategic new hires for Digimarc as the company adds top talent to address growth opportunities.
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