Imperceptible Digimarc Barcodes speed retail checkout and improve cashier safety
BEAVERTON, Ore. – Oct. 5, 2016 – Digimarc Corporation (NASDAQ: DMRC) today announced that Honeywell, a global leader in safety and productivity solutions, has added Digimarc Barcode scanning capabilities to its Xenon™ 1902 handheld scanners to increase store efficiency and customer satisfaction and to decrease risk of injury to cashiers.
Digimarc Barcode is a unique, imperceptible data carrier that is repeated across the entire graphics design of a package, and contains the same Global Trade Item Number (GTIN) information found in traditional UPC barcodes. Because it is essentially invisible to the human eye, the Digimarc Barcode does not take up any space and retains visual aesthetics of the package. Current placement of a single UPC/EAN barcode symbol on a package typically means that cashiers must lift and rotate packages to scan them, slowing checkout times and increasing fatigue and risk of injury, especially in the case of large, heavy items.
By incorporating the Digimarc Discover software as an optional capability, the Honeywell Xenon 1902 handheld scanners help cashiers scan Digimarc enhanced packages from any angle, yielding great efficiencies, reducing stress and risk of injury, improving operational efficiencies at front-of-store, and reducing the time consumers spend waiting in line.
“Offering the option to read Digimarc Barcodes with our Xenon 1902 handheld scanners brings added value to our customers who need high-performance, disruptive data capture technologies,” said Stan Zywicki, general manager, Printing and Scanning, Honeywell Safety and Productivity Solutions. “Our scanners have set a high bar by supporting traditional 1D barcodes, 2D barcodes and now Digimarc Barcodes. They are the ideal choice for retailers looking to enhance worker safety and improve the shopping experience for consumers.”
Honeywell's Xenon 1902 scanners, the sixth-generation of area-imaging technology, feature a custom image sensor that is optimized for barcode scanning and a revolutionary architecture that extends their depth of field, offering industry-leading performance and reliability for a wide variety of applications.
“Honeywell is a world-class technology and services company dedicated to making products that enable a safer and more productive work environment. We are pleased to partner with them to help achieve that vision,” said Sean Calhoon, vice president of product management at Digimarc. “Their inclusion of Digimarc Discover software in the Xenon 1902 scanners will contribute to significant improvement in front-of-store operations and the consumer shopping experience.”
Digimarc Barcode and Digimarc Discover are the foundational elements of Digimarc’s Intuitive Computing Platform. Learn more about this powerful platform at https://www.digimarc.com/
Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Discover® software featuring the imperceptible Digimarc Barcodes for automatically identifying and interacting with virtually any media. The platform enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but perform better. They can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management and security solutions across multiple consumer and government industry sectors.
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