DENSO Announces New Marketing Manager

Daniel Muramoto takes the helm of marketing and corporate communications

LONG BEACH, Calif. – DENSO Products and Services Americas, Inc., a subsidiary of leading global automotive supplier DENSO Corp., has named Daniel Muramoto marketing manager of the company’s aftermarket automotive products and services, as well as its MovinCool, Robotics and ADC divisions. In this position, Muramoto is responsible for directing DENSO’s team of marketing professionals handling advertising campaigns, product websites, social media, trade shows, product catalogs, technical publications, external affairs and corporate communications.

Muramoto joins DENSO with more than 20 years of marketing experience in the automotive and heavy equipment industries. His expertise includes developing and managing national, regional and dealer cooperative advertising campaigns; collateral and in-dealership marketing programs, digital advertising and online search initiatives, and customer relationship management (CRM)

“Dan Muramoto has a proven track record of developing and managing successful marketing programs that are embraced by wholesalers, retailers and end consumers,” said David H. Williams, senior manager of the Strategic Planning and Marketing departments for DENSO Products and Services Americas, Inc. “We welcome his expertise, especially in branding and campaign development to champion vehicle products to our all of our customers.” 

Prior to joining DENSO, Muramoto spent 10 years with Kubota Tractor Corporation where he most recently served as regional dealer group advertising and CRM manager. Before joining Kubota, Muramoto managed marketing communications and direct marketing for Nissan North America where he directed the collateral marketing, dealer merchandising and direct marketing programs.

Muramoto is fluent in English and Japanese and holds a Master of Business Administration from California State University, Los Angeles, and a Bachelor of Science in Business Administration from the University of Southern California.

Muramoto joined the DENSO team Oct. 11. He replaces Larry Fidance, who is retiring from the marketing manager position in December.

About DENSO Products and Services Americas, Inc.

DENSO Products and Services Americas, Inc. is an automotive components sales, remanufacturing and distribution company that employs 500 people in Long Beach and Murrieta, Calif. The company’s product line includes heavy-duty and automotive alternators, starters, oil, cabin and air filters, spark plugs, AC compressors, oxygen sensors, ignition wires, fuel pumps, fuel injectors and wiper blades. DENSO Products and Services Americas supplies parts for original equipment service dealers, independent aftermarket service centers and retailers. In addition, the company distributes heavy-duty diesel and electrical components, portable commercial air-conditioning units and industrial robots. For more information, go to

About DENSO Corporation

DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan, is a leading global automotive supplier of advanced technology, systems and components in the areas of thermal, powertrain control, electronics, information and safety. Its customers include all the world's major carmakers. Worldwide, the company has more than 200 subsidiaries and affiliates in 38 countries and regions (including Japan) and employs more than 150,000 people. Consolidated global sales for the fiscal year ending March 31, 2016, totaled US$40.2 billion. Last fiscal year, DENSO spent 8.8 percent of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges. For more information, go to or visit our media website at

Other barcoding news:

  1. Teklynx International Among Milwaukee Business Journal's 2016 Best Places To Work
  2. WPS Re-Launches New ValiD
  3. AIM Honors NOVEXX, Omni-ID & Silent Partner Technologies for Innovation in Identification
  4. NiceLabel receives Golden Gazelle award for its fast growth
  5. Future Stores Coming to the East Coast February 2017
  6. Dynamsoft’s Barcode Reader SDK Vastly Improves Read Speed and Accuracy
  7. Fourth EXCHAiNGE conf: Digitization of supply chain begins in the minds of business leaders
  8. Janam and IntelliTrack Partner to Deliver Intuitive Inventory Management Solutions
  9. New RFID Standard for Healthcare Industry Introduced