PRINCETON, N.J., Feb. 15, 2017 /PRNewswire/ -- Systech International, a global technology solutions leader and innovator in serialization for the pharmaceutical industry, is proud to be a Technology Spotlight sponsor for the 9th Annual Pharma Packaging and Labeling East Coast 2017 Expo, from February 22-23, 2017 in Philadelphia, PA. There, Jim Sinisgalli, Director of Product Management and Brand Protection, will present, 'Creating Value Beyond Serialization—Protecting Your Brand, Consumer Trust, and Revenue' on Thursday the 23rd at 12:30 PM EST.
The objective of the global serialization mandates, including the U.S. Drug Supply Chain Security Act (DSCSA) and the E.U. Falsified Medicines Directive (FMD), is to protect the pharmaceutical supply chain. During his Technology Spotlight, Sinisgalli will speak to the necessity of serialization within this segment, along with its shortcomings as a single solution for brand protection. He states, "Serialization alone does not protect your brand. Implementing an anti-counterfeiting technology in addition to – or in place of – a serialization solution protects consumers and also addresses gaps in the supply chain."
Attendees can learn more about Systech's UniSecure™ anti-counterfeiting solution, the only authentication solution on the market that is non-intrusive, covert, and scalable—all while enabling brand protection anytime, anywhere. UniSecure can be deployed with no change in manufacturing processes or packaging designs in as little as two weeks. It can be integrated into a serialized production environment or operate fully on its own, with traceability provisioning for non-serialized applications. Because it is cloud-based, UniSecure allows for unique item level verification through the use of a mobile device.
In addition to Mr. Sinisgalli's presentation, representatives from Systech will be available at Table #14 to advise supply chain, operations, and brand protection professionals regarding actionable serialization strategies for their companies to meet future compliance deadlines, as well as opportunities to protect their brands from counterfeiters.
Systech UniSecure is targeted to brand protection professionals who are concerned with the growing problems and financial losses suffered from counterfeiting and diversion of their products. It works by deriving a unique digital signature from an existing 1D or 2D bar/QR code that is printed on an item or its package. Systech detects unique printed patterns in the barcodes with high-definition cameras and creates an inherently covert product identifier, or digital fingerprint. With the solution requiring only cameras, software, and a mobile app, it is easy to implement, cost-effective, and provides a non-additive barrier to counterfeiters without disruption to the packaging line.
About Systech International
Systech, a global leader in product verification and brand protection, is re-defining the future of authentication. As the innovator of serialization, Systech is trusted by top pharmaceutical companies worldwide to ensure regulatory compliance, mitigate risk, ensure supply chain integrity, and drive efficiency. Beyond compliance, the company is leading the charge to protect global brands—for consumer packaged goods, food & beverage, health & beauty, pharmaceutical, and contract manufacturing companies. Its best practices and award-winning technologies are guiding Product and Brand Protection Officers in their quest to improve patient/consumer safety, increase engagement, decrease counterfeiting, avoid diversion, and reduce harm to coveted brands. For more information visit www.systechone.com.
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