Digimarc Announces Support for SmartLabel

BEAVERTON, Ore.May 14, 2018 /PRNewswire/ -- Today, Digimarc Corporation (NASDAQ: DMRC) announced its support of SmartLabel® and the availability of Digimarc Barcode scanning capabilities within the SmartLabel app. Announced at TransparencyIQ in Chicago, which brings together the foremost leaders driving product transparency forward, Digimarc is offering brands and retailers a more reliable, efficient and flexible method for delivering SmartLabel to consumers.

The SmartLabel program was developed by the Grocery Manufacturers Association (GMA) and the Food Marketing Institute, collectively called the Trading Partner Alliance (TPA), to give consumers a way to digitally access more detailed product information than could fit on a package...  (click to see the full release)

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