Best RFID Video Ever

 rfidvideoIt's not every day that a YouTube video catches my attention, but this one is outstanding in its dramatic presentation of the durability of the product. 

Put out by Holland 1916, a manufacturer of rugged identification products, to illustrate just how solid their RFID Tag solutions are. The video is reminiscent of the famous Timex campaign from the 1960s which featured a series of commercials including one with an elephant stepping on a Timex watch.  

(click on the image above to start the video) 

According to the vendor;  "The first video of Holland 1916's Ultimate RFID Tag and Test Series is the "RFID Demolition Derby" demonstrating how Holland 1916's stainless steel RFID tag carriers can survive extreme impact and abrasion. Holland 1916's Nameplate and Pipe Tracker RFID tags are welded to the bumpers of a demolition derby car and smashed time and time again during the violent competition. Holland 1916 tag carriers are embedded with both UHF Xerafy transponders and HF transponders. By embedding RFID transponders into metal or high-density synthetic carriers, RFID can now be used in extreme applications where the technology would not have worked in the past.

"In the past, oil and gas companies quickly destroyed off-the-shelf RFID tags when they tested them in their harsh environment," said Zack Barron, Director of RFID Sales at Holland 1916. "Since seeing is believing, our Ultimate RFID Tag and Test Video Series demonstrates Holland 1916 RFID tag carriers surviving extreme temperatures, pressures, chemicals, and other tests."

As I recall from the Timex campaign, occasionally a Timex would be crushed and when the camera zoomed in, the viewers could see that it had been ruined.  The famous Timex tag line was;   "Whoops - time to get a new Timex.".  

I am hoping for something equally memorable from the folks at Holland 1916 in the event one of their tags gets damaged..  Meanwhile, kudos to the company for starting an RFID campaign that will capture our attention!

About Holland 1916

Founded 95 years ago, Holland 1916 is a progressive product identification manufacturer for the industrial market. Holland 1916’s RFID division specializes in the custom design and production of highly durable RFID transponder carrier solutions for extreme environments. Holland prides itself in providing creative and rugged RFID tagging solutions for the industrial OEM and service markets.

Learn more about Holland 1916 by visiting us at


Video: RFID Demolition Derby

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