Light-based beaming solution for Android smartphones announces major design improvements for app that has processed nearly 35 million barcode loyalty and payment transactions
PALO ALTO, Calif. – February 10, 2016 –Today,Mobeam, the unique global leader in mobile barcode beaming technology, announced its latest version of its popular Beep’nGo App for Android.Beep’nGo, which currently has over 10 million installs, adds significant design improvements to its 4.0 iteration allowing customers to use retail loyalty cards, gift cards and barcode coupons on their smartphone at checkout scanners for the first time.
Design improvements include location-based card reminders for faster checkout and an enhanced “Add Card” setup process. Separate destinations forcardsandoffersare now easily accessible under the new menu drawer. Beepn’Go offers and coupons have a polished new look, favorites engine for “For Me” personalized offers, an upgraded search and navigation system, and numerous additional offer discovery enhancements.
“We want to make sure we are doing everything we can to improve the user experience and make the use of beaming technology as seamless as possible for the consumer and the retailer,” said Mobeam CEO George Garrick. “As our beaming technology continues its rapid adoption, we must remain diligent in improving the ability of retailers and brands to strengthen their relationships with shoppers through the use of mobile at checkout.”
Mr. Garrick added that shoppers utilize Mobeam’s Beep’nGo app to process transactions with hundreds of retailer loyalty programs, including those for:CVS ExtraCare,Walgreens Balance Rewards,Kroger PLUS CARD,Nectar,Rite Aid Loyalty,Toys”R”Us Rewards,Best Buy,PetSmart PetPerks,Staples,Safeway,Giant Eagle Advantage Card,Plenti, and others.
Mobeam’spatented light-based beaming technology overcomes historical technical barriers and enables (POS) laser scanners to read barcodes on Android mobile devices. Popular and emerging “mobile payment” apps rely on NFC or other technologies that communicate with credit card payment terminals, but not with scanners. Because Mobeam enables a mobile wallet to interact with the scanner, payment apps can now carry loyalty cards, membership cards, gift cards, tickets, vouchers and coupons, providing them with universal POS access at retailers. Mobeam technology easily integrates with all existing mobile payment apps, thus completing their role as a comprehensive mobile wallet.
“Mobeam delivers considerable consumer benefit by eliminating the shopper’s need to carry a pocket full of loyalty cards, gift cards and paper coupons to complete their retail transactions. Retailers and brands benefit from creating a more convenient shopping experience, as well as improved targeting of offers, faster and easier transaction clearing, and enhanced security that reduces opportunities for fraud,” Mr. Garrick said.
Mobeam currently operates with more than 330 million Samsung Android phones, and the company is in talks with other manufacturers to expand the technology to other smartphone devices.
Mobeam has made their mobile beaming technology SDK available to developers, enabling them to create their own android-based applications and concepts utilizing barcodes or other applications of beaming. A collection of self-service APIs and tools, the Mobeam SDK license is offered free to developers for an initial period of 120 days with extensions available on a case-by-case basis. Developers can download the free SDK and access documentation at Mobeam’s developer portal athttps://developer.mobeam.com
Mobeam is a global leader in mobile enabling technology. Mobeam technology allows laser scanners to read 1D barcodes from mobile devices, using patented technology that sends pulses of light or audio pulses to the sensor in scanners mimicking the black-and-white sequencing of standard barcodes. Mobeam is currently pre-loaded on more than 330 million mobile devices and enables retailers, CPGs and other companies to uniquely engage with consumers while increasing revenue opportunities. Mobeam was named a Red Herring Top 100 2015 award winner in the mobile industry segment. Additional information is available atwww.mobeam.com.
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