Pepsi is Putting Snapchat Barcodes on Millions of Soda Bottles

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The soda maker is leaning heavily on Snapchat to promote its limited-edition cinnamon-flavored Pepsi Fire, stamping millions of Pepsi cans and bottles across the country with Snapcodes over the next eight weeks.

Users can use these Snapcodes, which are 2-D barcodes that the Snapchat mobile app can read using a smartphone camera, to unlock exclusive branded geofilters, sponsored lenses with floating 3-D objects and even a mobile game within the app. Pepsi is the first brand to use Snapcodes to unlock a World Lens and a game on such scale...

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