Avery Dennison Expands Line of RFID-Enabled Solutions for Retailers

Avery-Dennison-RFID-tagEnables Use of RFID in More Product Categories

Westborough, Mass. (April 8, 2014) – Avery Dennison Retail Branding and Information Solutions (RBIS), the world’s leading provider of RFID-based inventory management systems for apparel, announced today a newly expanded RFID portfolio that brings dramatically improved inventory accuracy and visibilityto retail categories, including jewelry, cosmetics, healthcare, housewares and footwear, that until now have been hard to serve. In addition, RBIS is introducing new inlays for apparel. Avery Dennison RBIS is showcasing these new solutions in booth #416 at RFID Journal Live! 2014 in Orlando, April 8 – 10.

“Our portfolio of UHF Gen2-compliant inlays continues to deliver the most versatile and high-performance RFID solutions available on the market today, and we’re pleased to bring the benefits of these solutions to new categories,” said Francisco Melo, vice president of global RFID, Avery Dennison.

New UHF Inlay Solutions Announced at RFID Journal Live

• AD-320u7 – optimized for item-level apparel retail, this tested and qualified solution represents the smallest label size to provide excellent read range performance on a broad range of item-level apparel categories, reducing label complexity across the supply chain:

o Antenna size: 41.4x16mm (1.61”x0.63”)/SmartFace®label size: 44.4x19.05mm (1.75” x 0.75”)

o Utilizes NXP UCODE 7 IC

• AD-172u7 – optimized, tested and qualified for excellent hand-held performance for use in retail environments for fashion and fine jewelry:

o Antenna size: 22x12.5mm (0.87”x0.49”)/SmartFace® label size: 31.75x15.49mm (1.25”x0.61”)

o Utilizes NXP UCODE 7 IC

• AD-160u7 – developed for the cosmetic category in high-density read environments, this inlay with narrow form factor has been tested and qualified at a major vertical retailer and is intended for packaging with limited space, such as lipstick tubes and eyeliner pencils and provides strong performance on bottled liquids and lotions:

o Antenna size: 60x4mm (2.36” x 0.158”)/Label size: 64x6mm (2.77” x 0.236”)

o Utilizes NXP UCODE 7 IC

• AD-180u7 – designed for eye shadow and cylindrical type packaging:

o Antenna size: 26mm (1.02”) diam./SmartFace® label size: 29.2mm (1.15”) Diam.

o Utilizes NXP UCODE 7 IC

• AD-383u7 & AD-381m5 – developed for item-level apparel applicationsand major global retailers:

o Antenna Size: 50x30mm (1.97”x1.18”)

o AD-383u7 utilizes NXP UCODE 7 IC

o AD-381m5 utilizes Impinj Monza 5 IC

“We’ve leveraged our innovation capabilities and technologies to create solutions that help retailers and brands improve their performance with RFID,” Melo explained. “These new solutions are the perfect complement to our portfolio of technology solutions and make it easier, faster and more cost-effective to implement RFID programs that improve inventory accuracy, visibility and maximize ROI.”

In addition to these retail-related inlays,Avery Dennison is introducing RFID inlay solutions that provide significant benefits for a wide variety of non-retail verticals, including pharmaceutical and healthcare, aviation baggage, food and automotive, library/media and logistics:

• AD-806u7 – offers strong read performance for healthcare and item-level supply chain applications:

o Antenna Size: 16x16mm (0.63x0.63”)

o Utilizes NXP UCODE 7 IC

• AD-226iM – incorporates EPC 256bits and 512bits user memory for applications requiring more memory options:

o Antenna Size: 95x8.15mm (3.74x0.32”)

o Utilizes NXP G2iM IC

Avery Dennison RBIS is an integrated solutions provider and the world’s leading manufacturer of ultra-high frequency (UHF) RFID inlays, with more than four billion sold worldwide. RBIS is also the leading provider of RFID-based retail apparel tagging systems, with more systems designed and implemented worldwide for apparel brands and retailers  than all other providers combined. Avery Dennison RFID inlays are attached to or embedded in labels and tags produced with industry-leading partners and distributed in more than 60 countries worldwide. By providing a unique identifier, individually tagged items can be read at the itemlevel without the line of sight required by traditional barcode systems. These RFID-based systems can collect and organize data exponentially faster and more accurately.

Avery Dennison provides both (UHF RFID and high-frequency (HF) inlays to leading global brands in multiple industries including apparel, retail, healthcare and aviation. The apparel industry is adopting RFID technology at a faster rate than other industries, with Avery Dennison RFID inlays being widely used by global apparel brands and retailers including Marks & Spencer®, Macy’s®, Lord &Taylor®, Gerry Weber® and C&A®. RFID-baseditem-level marking solutions provide retailers with benefits ranging from improved inventory productivity, labor efficiency and loss prevention, and enhance the customer’s retail experience through the use of new interactive applications that make retail transactions simpler and more convenient.

About Avery Dennison RBIS

Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.6 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels, embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 115 locations, 50 countries, across 6 continents. For more information, visit www.rbis.averydennison.com.

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