Allerpet Implements Digimarc Barcode to Enhance Product Packaging, More Consumer Info

BEAVERTON, Ore., April 25, 2016 /PRNewswire/ -- Digimarc Corp. (NASDAQ: DMRC) today announced that Allerpet®, the creator of products to eliminate airborne pet dander and control dust mites, is incorporating Digimarc Barcodes into its product labeling. The addition of Digimarc Barcodes makes smartphone access by consumers to product and company information easier than ever. Allerpet products with Digimarc Barcode-enhanced labeling will be available in veterinarian clinics and pet stores starting in May 2016.

Digimarc Barcodes are not visible to consumers. They can be incorporated into virtually any form of media, including product packaging, without taking up any space such as with traditional UPC barcodes or QR codes. This capability allows Allerpet to use Digimarc Barcodes to deliver digital content to consumers' smartphones without competing for space with package graphics, marketing messages and regulatory information. Studies show that today's savvy shoppers demand more product information when making purchase decisions. The Digimarc Discover® smartphone app quickly and reliably identifies Digimarc Barcodes in enabled media, instantly providing access to rich digital experiences such as web pages, videos, surveys, reviews, coupons and other useful company and product information. By integrating the Digimarc Barcode into the packaging, Allerpet will engage its customers with significantly more up-to-date information about their products at the point of purchase and during use at home.

"The Digimarc Intuitive Computing Platform provides an easy and natural avenue to improve the customer experience," said John Fry, Allerpet's vice president of sales and marketing. "Utilizing Digimarc Barcodes in our product labeling is a natural extension of our commitment to providing customers with as much reliable and up to date information as possible. By incorporating the Digimarc Barcode, we seek to make it easier than ever for customers to connect with relevant information and get maximum value from our products."

"With the adoption of Digimarc Barcode, Allerpet is providing greater opportunities for customer engagement that will strengthen both product fluency and brand loyalty," said Larry Logan, CMO at Digimarc. "They understand that the easy and effective communication of information between brands and their customers is more important than ever before. We look forward to closely partnering with them to bring even more value to the Allerpet experience."

Consumers can scan Digimarc-enhanced product packaging using mobile apps powered by the Digimarc Discover® software development kit (SDK). The Digimarc Discover app can be downloaded from Apple and Android app stores. The SDK is available for application developers to build and deploy best-in-class mobile apps that can scan imperceptible Digimarc Barcodes in print, packaging, and audio, as well as traditional UPC barcodes and QR codes. Digimarc Discover and Digimarc Barcode are an extension of the company's vision to simplify the use of technology in everyday life by reducing effort, complexity and uncertainty; simply point a camera at an object, or let a microphone listen and instantly identify almost anything. Learn more about the Digimarc Discover® Mobile SDK here. Learn more about the Digimarc Barcode here.

About Digimarc
Digimarc Corp. (NASDAQ: DMRC), based in Beaverton, Oregon, is the inventor of the Digimarc Discover® platform featuring the imperceptible Digimarc Barcode for automatically identifying and interacting with virtually any media. The platform enables industrial scanners, smartphones, tablets and other computer interfaces to reliably, efficiently and economically identify traditional barcoded items, along with many other media objects. Digimarc Barcodes are imperceptible to people and do all that visible barcodes do, but perform better. They can be applied to virtually all forms of media. These remarkable capabilities have allowed Digimarc and its business partners to supply a wide range of patented consumer engagement, media management and security solutions across multiple consumer and government industry sectors. Digimarc owns an extensive intellectual property portfolio, with patents in digital watermarking, content identification and management, media object discovery, and intuitive computing more generally. For more information and the latest news, please visit and follow on Twitter at @Digimarc.


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