Smartrac to Reinvent Brands and Retail at Retail’s Big Show in New York

Amsterdam (The Netherlands), January 13, 2017 – At the upcoming NRF Retail’s BIG Show 2017 in New York, Smartrac invites retailers, brand owners and consumers to explore the company’s innovative RFID and IoT solutions portfolio. In line with its theme of ‘Reinventing Brands and Retail’, this year’s stand focus is on innovative and market ready solutions, presented together with partners such as Blue Bite, Catalyst, r-pac and Temera.

In accordance with its ongoing transformation into a global leader in RFID and IoT solutions, brand- and retail-specific products and solutions will dominate Smartrac’s presence at NRF 2017.

Eye-catching: Spyder’s USST collection

A major eye-catcher in the demo area on the two-storied booth is the recently announced NFC-enabled U.S. Ski Team (USST) outerwear collection, presented by the international ski and performance lifestyle brand Spyder. In collaboration with Catalyst and Blue Bite, Smartrac’s future-oriented Experiences solution has enabled Spyder to integrate the latest NFC (Near Field Communication) technology into its USST collection. This allows wearers to instantly engage with real-time and dynamic content, including Spyder’s social media feeds (YouTube, Instagram and Twitter); featured videos; ski events; and world-class USST members and rosters. Smartrac’s Experiences solution is further enhanced by the inclusion of contextual and location-based information such as snow conditions, trail maps and points of interest, personalizing the user experience and continuing the customer journey past the point of purchase.

Use cases in a ‘real-world’ environment

Integrated into a live, ‘real-world’ apparel store environment, a full range of enhanced customer experience use cases is provided via 3D perspectives and presentations. Alongside Experiences, Smartrac is also presenting a demo of its in-store analytics solution Metrics, which can deliver significant sales uplift and gross margin increase through end-to- end supply-chain visibility and real-time analytics that provide comprehensive reports to optimize store and shelf availability of merchandise.

Auburn-approved RAIN RFID portfolio

On the product side, Smartrac is presenting the industry’s most comprehensive portfolio of RAIN RFID tags and inlays, which have been certified pursuant to the University of Auburn ARC test system and graded using GS1’s ‘Tagged Item Performance Protocol (TIPP)’.

“By delivering one of the most extensive and impressive exhibition appearances in its history, Smartrac offers proof of its commitment to the brand and retail market. Having strong and retail-savvy partners such as Blue Bite, Catalyst, r-pac and Temera here with us shows the growing IoT solutions demand in the retail industry. And Spyder’s USST collection provides a real and latest example of what Smartrac and its partners can do for brands wanting to provide their customers with an outstanding consumer experience, right here and right now”, says Stefan Rassau, Head of Solutions, Intelligent Things Business Division at Smartrac.

Meet Smartrac @ NRF Retail’s BIG Show 2017, booth #1433, January 15-17, 2017, Jacob K. Javits Convention Center, New York City, US.

About Smartrac:

Smartrac is the world’s leading supplier of RFID products and IoT solutions, providing both ready- made and customized offerings, suitable for a large number of applications. Smartrac makes products smart, and enables businesses to identify, authenticate, track and complement product offerings. The company’s portfolio is used in a wide array of applications: access control, animal identification, automated fare collection, automotive, border control, contactless payment, electronic product identification, industry, libraries and media management, laundry, logistics, retail, public transport, and many more. Leveraging its global R&D, production and sales network, Smartrac combines physical products with its Internet of Things platform Smart Cosmos, empowering the ecosystem of connected things. Smartrac has its registered headquarters in Amsterdam, the Netherlands. For more information, visit, and follow on Twitter:


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