NEW YORK -- Avery Dennison Retail Branding and Information Solutions (RBIS) (NYSE: AVY), a global leader in apparel and footwear branding, labeling, and RFID solutions, will attend the 2017 National Retail Federation’s (NRF) Annual Convention and EXPO. The company will host an Exhibitor Insights discussion with performance brands lululemon and adidas on how RFID is a key enabler in omnichannel success and will showcase its latest innovations in RFID solutions, Janela™ Smart Product Solutions, designer partnerships, and its printer products series.
Through its RFID innovations, Avery Dennison is enabling the connection between the physical and digital worlds, connecting products with the internet of things to improve consumer omnichannel experience.
“The entire shopping experience is strongly impacted by product availability,” said Francisco Melo, vice president and general manager, Global RFID, Avery Dennison. “As the physical and digital worlds continue to merge, consumers expect a seamless experience across all channels. RFID not only improves inventory accuracy and visibility, it also enables item-level consumer engagement to transform the retail experience and build a consistent engagement platform both online and offline.”
Panel Discussion: RFID as Key Enabler of Omnichannel Success
Avery Dennison will host the Exhibitor Insights panel discussion on Tuesday, January 17, 2017, 4-4:45 p.m. ET in the Level 3 EXPO, Room 3 at the Javits Convention Center. The panel, “RFID as a Key Enabler of Omnichannel Success,” will focus on how RFID is paramount to driving a successful omnichannel strategy and creating seamless consumer experiences. Panelists will discuss topics ranging from the impact of RFID on consumer experience to successful RFID adoption across the performance market.
Francisco Melo, vice president and general manager, Global RFID, Avery Dennison, will moderate the panel, joined by retail leaders and RFID experts, including:
“The foundation for successful omnichannel retail is inventory accuracy, enabled by RFID,” said Dr. Bill Hardgrave, dean, Harbert College of Business, Auburn University. “Without RFID, a typical bricks-and-mortar retailer has about 60 percent SKU-level accuracy, which is not acceptable in today’s retail environment. To provide a superior customer experience, a retailer must know what they have and where they have it. Otherwise, customers will easily find another retailer who can meet their needs.”
Avery Dennison will present its latest solutions at NRF’s EXPO, allowing participants to journey through the retail omnichannel experience, interact with live demonstrations, and explore the company’s integrated global solutions and products. The booth will feature:
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.
About Avery Dennison RBIS
Avery Dennison RBIS, a global leader in apparel and footwear industry solutions, is a $1.5 billion division of Avery Dennison (NYSE: AVY). Avery Dennison RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global retail supply chain. We elevate brands through graphic tickets, tags and labels,embellishments and packaging solutions that enhance consumer appeal. We accelerate performance through RFID enabled inventory and loss prevention solutions, price management, global compliance, and brand security solutions. Based in Westborough, Massachusetts, Avery Dennison RBIS responsibly serves the global marketplace with operations in 50 countries,across six continents. For more information, visit www.averydennison.com/RBIS.
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