NEW YORK -- At the National Retail Federation’s (NRF) BIG Show 2017, Samsung Electronics America, Inc. unveils retail innovations that can assist traditional brick-and-mortar retailers with delivering more engaging and personalized mobile-first customer shopping experiences. Samsung’s Internet of Things (IoT)-inspired retail solutions, showcased in NRF booth #1763, bring together Samsung products—including mobile devices, digital signage, defense-grade Knox security and wireless infrastructure—with software and services from Samsung SDS and SapientRazorfish to demonstrate transformative digital experiences that bridge online and in-store shopping technologies.
“Physical retailers face new challenges in personalizing their connection to customers, as the digital benefits of shopping online re-define shopper expectations,” said Ted Brodheim, Vice President of Vertical Business at Samsung Electronics America. “Now, in collaboration with Samsung SDS and SapientRazorfish, we are delivering IoT-enabled retail innovations that merge the best of online and physical shopping for a highly-tailored shopping experience that delivers a 360-degree view of in-store operations.”
By incorporating IoT, big data analytics and mobile technologies, Samsung at NRF’s BIG Show depicts a customer journey inside an apparel store, blurring the lines between online and offline shopping, while synchronizing backend systems for an omnichannel shopping experience. The innovations represent advancements retailers are using to reconnect with customers and accelerate digital business. According to the Forrester Research report, Predictions 2017: In Digital Transformation, The Hard Work Of Operational Excellence Begins, “in 2017, digital business professionals will accelerate work to break down the silos between web, mobile app, and offline engagement, [and turn] Internet of Things from a technology buzzword to a nascent revenue stream."1
The customer journey spotlighted at Samsung’s booth includes:
Featured Products & Solutions at NRF
Samsung in collaboration with its partners can implement the solutions featured in the customer journey, based on a retailer’s specific needs. Products featured in the customer journey at Samsung’s booth include: Samsung Galaxy S7 edge and S7 active smartphones, Galaxy Tab S2 tablet, Gear S2 wearable, Samsung Pay, 75” and 85” Displays with Touch Overlay, 55” Mirror Display, and solutions from Samsung SDS -- Samsung Nexshop Sales Mobility and Marketing and Training solutions. In collaboration with Samsung, SapientRazorfish is offering NRF attendees live demonstrations of Razorshop.
Samsung’s full technology portfolio for retail is available through Samsung distributors and resellers. For more information about Samsung’s solutions for retailers, please visit http://www.samsung.com/retail.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.
Samsung Electronics America, Inc. Samsung, Samsung Galaxy, and Samsung Knox are all trademarks of Samsung Electronics Co., Ltd.
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