BlueStar Canada Appoints Michel Strois as New President

28 FEB 2017 - Montreal, Canada - BlueStar, a leading global distributor of Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology solutions, is excited to announce the appointment of Mr. Michel Sirois as the new president of its Canadian Division, in replacement to retiring founder and long term president, Jacques Lapierre, effective April 1st, 2017.

Sirois joined the company in January of 2014 as vice president of sales for Canada. He comes with a wealth of sales leadership experience within the industry, having spent the previous six years at Motorola Solutions (now Zebra Technologies) and the prior 13 years at IMS, a valued partner. In both cases, Sirois' strategic approach and leadership skills played an instrumental role in the success of their companies. In addition, he has been instrumental in perpetuating the success of BlueStar Canada through uniquely successful business development and value add infrastructure.

Lapierre has agreed to remain on as an adviser to the company and assist in a smooth transition. "After 25 years at the helm of Intellico (which became BlueStar Canada in January 2002), there could not be a better scenario for this transition than to have an exceptional individual like Michel Sirois ready and able to step in," says Lapierre. "Aided by his experience and skills, he brings along a strong sense of ethics which is a requirement to be successful in distribution. Michel is also a long term friend and his success is dear to me."

"We are excited to welcome such a seasoned executive as Michel Sirois to the Board of BlueStar Canada", says Steve Cuntz, president and CEO of BlueStar. "As a VP of sales for Canada, his influence on our growth and his key sales initiatives had impacts throughout our organization. As we continue to shape the organization to better support our partners, his extensive experience in the channel, both at the reseller and the vendor level, will be a tremendous asset to BlueStar Canada."


BlueStar is the leading global distributor of solutions-based Digital Identification, Mobility, Point-of-Sale, RFID, Digital Signage, and Security technology. BlueStar works exclusively with value-added resellers, providing them with complete solutions, business development and marketing support. The company brings unequaled expertise to the market, offers award-winning technical support and is an authorized service center for a growing number of manufacturers. BlueStar is the exclusive distributor for the In-a-Box Solutions Series, delivering hardware, software and critical accessories in one bundle with technology solutions across all verticals. For more information, please contact BlueStar at 1-800-354-9776 or visit


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