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Coty and Shelfbucks to Showcase Impact of In-Store Merchandising Optimization at NRF 2018

Vice President of Sales – CVS to discuss how Coty is using Shelfbucks IoT Data to track, measure and greatly improve in-store merchandising performance

WHAT:           Karen Von Dongen, vice president of sales – CVS for Coty, and Shelfbucks CEO Erik McMillan will deliver an insider’s perspective on how Coty is now using the powerful new merchandising optimization and supply chain platform to greatly improve retail performance, sales, category growth, shares, and ROI.

WHEN:           Monday, Jaunary 15

                        3:00 – 3:45 p.m. (Eastern)

WHERE:         NRF 2018

                        Jacob Javitz Center, Room 1, Level 1

                        New York, NY

NOTE:            Shelfbucks will discuss how national retailer and CPG rollouts of Shelfbucks MEASURESM platform are improving execution and performance of in-store displays by more than 30 percent. All participants will be available for media Q&A immediately following the discussion.

About Shelfbucks

Shelfbucks is the number-one in-store merchandising supply chain optimization platform, enabling retail and CPG brand customers to realize additional revenue and brand equity from in-store marketing programs through actionable insights that lead to better merchandising decisions and shopper experiences. Additional information on Shelfbucks is available at www.shelfbucks.com. Watch industry leaders speak on digital coming to the in-store experience at www.shelfbucks.com/insights. Shelfbucks MEASURESM, SmartShelf™ and SmartDisplay™ are trademarks of Shelfbucks Inc.

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