Newest Digimarc SDK Has Best-in-Class Barcode Scanning for Smartphones

Selected by Wegmans for its mobile consumer applications, the release delivers the best user experience at lowest cost, also future-proofs mobile apps for increasing

Digimarc Barcode™ adoption

Beaverton, Ore. – October 28, 2015Digimarc Corporation (NASDAQ: DMRC), the inventor of the Digimarc Barcode™ platform for automatically identifying and interacting with virtually any media, today announced immediate availability of the Digimarc Discover® mobile software development kit (“SDK”), featuring unparalleled ease of use, reliability and speed for scanning consumer barcodes and the exclusive ability to scan imperceptible Digimarc Barcodes.

The Digimarc mobile application development kit features several proprietary optimizations that vastly improve scanning of the most common retail barcodes with mobile devices, which consumers often use to research and reveal pricing and product information.

Consumers using third-party iOS and Android mobile apps powered by the Digimarc SDK, or the free Digimarc Discover app, can scan at greater angles, and get faster, more accurate responses from challenging distorted or damaged barcodes compared with competing technologies. Digimarc further improves the consumer experience by providing a simpler, more intuitive interface that eliminates the need to precisely frame barcodes within the camera as is commonly required by other scanning software.

By integrating Digimarc’s latest SDK, application developers can build and deploy best-in-class mobile apps that read UPCs and other barcode formats commonly used at retail more efficiently than ever.  The software offers unprecedented seamless integrated reading of conventional barcodes, making identification of products by mobile consumers easier and more reliable than ever. Digimarc’s powerful Digimarc Barcodes are being adopted by leading retailers and brands to provide greater consumer engagement with their products, in stores and at home. The Digimarc SDK is available globally at remarkably low prices to developers. Digimarc has incorporated all the most popular forms of automatic identification within a single high-performance mobile app development kit for the most comprehensive – and more valuable – discovery platform in the world for mobile application developers and their clients.

“Drawing upon 20 years of proven engineering expertise resulting in hundreds of patented innovations used in many industry standards, Digimarc’s mobile app development tools were built from a solid foundation of world-renowned science and quality engineering. The result is a best-in-class user experience for mobile consumer barcode scanning that not only works better but also is more affordable,” said Sean Calhoon, vice president, product management at Digimarc. “Consumers will face fewer frustrations when scanning barcodes and find it easier than ever to check pricing or inventory availability, see more product information, view technical specifications or nutrition facts, read reviews, get coupons and interact on social media.”

Digimarc Corporation was recently honored with a coveted Emmy® Award for Technology & Engineering, highlighting more than 20 years of groundbreaking research and development in digital media. The Company’s patented discovery platform enables retailers and brands to put invisible and inaudible codes in all marketing materials, including packaging, displays, and ads in magazines, circulars, radio, and television. The Digimarc Barcode allows the invisible encoding of the conventional visible barcode across the entire surface of a product package, leading to unprecedented reliability and ease of use when identifying products by consumers in aisle and at point of sale.

The Digimarc Barcode goes beyond existing barcode technology by making any product package a gateway to a much richer, digital experience – all without visibly marring the packaging aesthetics. Consumers are increasingly interested in researching products while shopping. A recently released Harris Poll shows that 78 percent of U.S. adults have wanted more product information than appears on a package, and nearly two-thirds are willing to research a product on their smartphone while in the store aisle.

The Digimarc Barcode has the power to boost brand loyalty by increasing consumer engagement, speed checkout for shoppers, improve inventory tracking and much more. As a result, retailers and brands are increasingly embracing Digimarc Barcode for more immersive marketing campaigns and product packaging that sells.

By offering a better overall barcode scanning experience for users, combined with easy, affordable implementation for developers and capabilities not available elsewhere, the SDK delivers incredible value for retailers and brands seeking to offer more powerful consumer apps, better mobile inventory management tools, and other mobility solutions aimed at enhancing the future of retail.

The latest SDK includes easy-to-use features and important specifications based on input from Wegmans, and other major retailers that are considering adoption of the platform.

The SDK is optimized for scanning traditional 1D barcodes most frequently used at retail (UPC-A, UPC-E, EAN 8, EAN 13, Code 39, Code 128). The current release includes iOS 9 support and improved detection of Digimarc Barcodes in audio, which enables a range of audience measurement, content monetization and so-called second screen broadcast applications. Other new features include Android bug fixes and technical improvements for performance. Additionally, it future-proofs mobile apps for the increasing adoption of Digimarc Barcodes in retail and beyond, which no other barcode scanning software can address.

The Digimarc Discover® SDK is a comprehensive discovery platform that scans 1D barcodes, 2D/QR codes and Digimarc Barcodes all for just 2 cents per projected end-user download. Developers may download the SDK immediately at and start a free 90-day trial.


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